Full-flavor, guilt-free vodka cocktails to reach even more drinkers with bold new look
The Boston Beer Company is expanding its 2025 innovation Sinless Vodka Cocktails into additional markets this spring, bringing even more drinkers this full-flavored spirits-based cocktail with zero sugar, zero carbs, and zero compromise. Crafted for guilt-free good times, Sinless rolls into 34 states with a bold new look and personality that delivers on drinkers’ expectations.
Sinless Vodka Cocktails Takes the Guilt of Good Times
Sinless Vodka Cocktails are made for guilt-free indulgence with 5% ABV and just 100 calories plus zero grams of sugar and carbs. Naturally gluten-free thanks to premium vodka – and less carbonated than a seltzer-based ready-to-drink cocktail or beer – Sinless is slightly sparkling and available in four full-flavored, single fruit styles including Cranberry, Pineapple, Black Cherry, and Peach.
What to Expect from Sinless Vodka Cocktails in 2026
- Great tasting, full-flavored styles with zero sugar, zero carbs, and just 100 calories
- Greater availability – expanding from three to 34 markets
- A bold, standout look designed to break from the typical light-and-bright seltzer shelf and reinforce 5% ABV vodka base on pack
Matt Withington, senior director of marketing, said, “Sinless Vodka Cocktails started with a simple idea: great drinks shouldn’t come with trade‑offs. As we reach more drinkers than ever, we’re proving that low-cal can still be big on flavor and big on fun. Sinless delivers all the taste and none of the guilt, proving you really can have the best of both worlds.”
Key Information About Sinless Vodka Cocktails
- Alcohol by Volume (ABV): 5%
- Spirit Base: Premium vodka
- Additional Nutrition Information: 0 g sugar; 0 g carbs; 100 calories; gluten-free
- Flavors: Cranberry, Pineapple, Black Cherry, Peach
- Package Types:
- 12 oz single-flavor 4-packs (Cranberry, Pineapple, Black Cherry)
- 12 oz 8-pack variety (2 per flavor)
- 570 mL singles (Cranberry, Black Cherry)
- Availability: Rolling out to select markets starting March 2026:
- Arizona, Southern California, Colorado, Connecticut, Washington, D.C., Delaware, Florida, Georgia, Iowa, Idaho, Kansas, Louisiana, Massachusetts, Maryland, Maine, Minnesota, Missouri, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Caroline, South Dakota, Tennessee, Texas, Virginia, Vermont
- First Introduced: In 2025 as “Sinless Spirits” in three test markets
Where to Buy Sinless Vodka Cocktails
Sinless Vodka Cocktails are rolling out in lucky markets now with expanded availability throughout 2026. Drinkers can track down all flavors at drinksinless.com/find.
For more information, visit drinksinless.com or follow @drinksinless on social media.
