Single-serve, full-flavored malt beverages are available in select markets now in resealable, recyclable, uniquely shaped, glow-in-the-dark containers
The bright minds behind some of The Boston Beer Company’s biggest innovations today introduce LYTT® Electric Coolers™, the newest single-serve beverage to light up the growing ready-to-drink space.
Packaged in unique, patent pending lightbulb-shaped containers that are glow-in-the-dark, resealable, and widely recyclable, LYTT Electric Coolers are available in six full-flavored, cocktail-inspired styles, all with 15% ABV (alcohol by volume) to electrify drinking occasions for drinkers age 21-plus.
“Lytt stands for standing out in the crowd. The single-serve convenience factor packs a punch on flavor and ABV while clearly signaling that our drinker is ready to light up the occasion,” said Tim Kerrigan, associate director of innovation at Boston Beer. “We think we’ve got lightning in a bottle with this one and are excited to bring Lytt to even more markets later this year.”
LYTT Electric Coolers Highlights
- Alcohol by Volume (ABV): 15%
- Alcohol Base: Malt
- Flavors:
- Strawberry Rita
- Blue Raspberry
- Peach Mango
- Tropical Punch
- Grape
- Long Island Iced Tea
- Package details:
- 200 mL (6.8 oz) resealable single-serve containers
- Unique lightbulb shape design
- Glow-in-the-dark packaging
- Widely recyclable
- Availability: Select markets launching in mid-May of 2026
- Florida
- Illinois (limited distribution)
- Ohio
- Texas
- Washington
Where to Buy LYTT Electric Coolers
LYTT Electric Coolers are rolling out in select markets now with expanded availability later in 2026. Drinkers 21-plus can track down all flavors and locations near them at drinklytt.com.
How2Recycle® LYTT Electric Coolers
LYTT’s single-serve coolers are packaged using materials that have been designated as widely recyclable by How2Recycle®, the standardized labeling system that clearly communicates recycling instructions to the public in the U.S. and Canada. Once a delicious Lytt beverage is enjoyed from its unique, resealable, single-serve container, drinkers should empty the container completely and replace the cap before recycling.
“As the first Boston Beer venture into plastic containers, identifying widely recyclable materials for Lytt’s single-serve container and resealable closure was paramount to our path forward,” said Jill Westra, senior manager of sustainability at Boston Beer. “Credibility from How2Recycle is a bright light in Boston Beer’s sustainability journey.”
For more information on LYTT Electric Coolers, visit drinklytt.com or follow @drinklytt on social media.
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