Truly Hard Seltzer Rolls Out New 8% Alc. Unruly Lemonade with a “Lemonade Stand-Up"

Pucker up lemonade fans, things are about to get unruly! In anticipation of summer, Truly Hard Seltzer is dropping its latest innovation: all-new Truly Unruly 8% Lemonade Hard Seltzer. This zesty new offering takes everyone's favorite refreshing summertime drink – lemonade – and supercharges it with a kick of 8% alcohol by volume ("ABV")*. It's lemonade let loose! Truly even let actor, comedian and writer, Billy Eichner, loose on the streets of New York to spread the word about its newest release.

Available nationwide year-round, Truly Unruly Lemonade is rolling out now in four leveled-up lemonade flavors. Each flavor packs a punch of flavor and good times with tart refreshment and an impressive 8% ABV. Bumpin' Blue Razz, "OG" Original, Punched-Up Pineapple, and Wild Pink are available in 12-pack 12-ounce can Truly Unruly Lemonade Mix Packs. Perfect to turn up any summer occasion, Bumpin' Blue Razz is also available in 24-ounce single serve cans in select locations.

Billy Eichner Delivers Laughs and Lemonade at the Truly Unruly Lemonade Stand-Up

Truly partnered with unapologetic comedian and actor Billy Eichner – and inimitable NYC icon Elena – to unleash their unruliest selves at the first-ever "Lemonade Stand-Up" with a surprise comedy performance from an actual lemonade stand. Billy and Elena later took their show on the road with on-the-street-style questions and antics among unsuspecting New Yorkers.

Following the stunt, Billy invited fans to an exclusive launch party where drinkers got a first taste of the new Truly Unruly Lemonade, on Billy, of course.

"Truly Unruly Lemonade and I are a perfect match" said actor, comedian and writer Billy Eichner. "We're both a little sweet, a little tart, and we pack a punch! Together, we're guaranteed a good time."

Fans who missed Billy (and Elena) back on the streets with Truly Hard Seltzer can grab their own Truly Unruly Lemonade to enjoy at home or at the bar and watch the fun unfold.

"Like Billy, Truly Unruly Lemonade plays by its own rules. We've flipped the traditional lemonade stand on its head by creating an audaciously adult version with the ‘Lemonade Stand-Up.' It's nostalgic and familiar, yet boldly rebellious, delivering the classic refreshment you remember with a twist," said Matt Withington, Truly Hard Seltzer's senior director of marketing.

Truly Hits a High Note with High ABV Innovation

Truly Unruly was first introduced in 2024 to bring Truly fans something that didn't exist in the market: a high ABV hard seltzer that drinks light and parties hard. Today, Truly Unruly is the #1 hard seltzer dollar driver of the last year¹.

"Truly has led the way in hard seltzer innovation since 2016. We know that drinkers are looking toward high ABV and single serve flavors², so we are making lemonade out of an ever-evolving category with our latest release," added Withington. "The all-new Truly Unruly Lemonade aims to give Unruly fans an unexpected twist on a summertime classic that is guaranteed to turn up drinking occasions."

Stay up to date by following Truly on X, Instagram and Facebook, or visit TrulyHardSeltzer.com for product information and the nearest Truly Unruly Lemonade.

* Hard Seltzer with Juice from Concentrate and with Other Natural Flavors
1 Source: Circana Total US MULO + Conv L52 W/E 4/6/25
2 Source: Circana Total US MULO + Conv L13 W/E 3/30/25