Truly Hard Seltzer Has Drinks Covered This Friendsgiving with a Custom Potluck Pack

Friendsgiving has become a can’t-miss part of the holiday season, with 52% of younger Americans surveyed planning to host or attend one this year.¹ And showing up empty-handed isn’t exactly the move: nearly two-thirds (63%) of potential hosts expect guests to contribute something to the celebration.² With Friendsgivings filling up the calendar, there’s one question bound to hit the group chat: What should I bring?

This year, Truly Hard Seltzer has the drinks covered. Meet the limited-edition Truly Potluck Pack, a customized 12-pack assortment of Truly flavors built specifically for your Friendsgiving table and designed to take the guesswork out of what to bring. 

Available to order starting today on GiveThemBeer.com, the Truly Potluck Pack takes the guesswork out of the one thing every potluck seems to overlook: the drinks! Friends simply share what’s on the menu and their crew’s flavor preferences, and Truly creates a custom 12-pack featuring flavors selected to complement the feast. Whether your table is full of berry lovers or your friends prefer something a little more Unruly, there’s a Truly for the occasion.

“Once the Friendsgiving group text goes out, everyone races to claim a dish and drinks are left to whoever has a free hand,” said John Dorman, Truly senior brand director. “We created the Truly Potluck Pack for the friend who’s on drink duty. Tell us what’s on the table and we’ll help take care of the rest so you can get back to the best part of Friendsgiving: hanging out with your favorite people.”

And because every Friendsgiving plate looks a little different, Truly is matching holiday staples with flavors made to complement them. A few highlights include:

• Turkey, Stuffing and Mashed Potatoes + Truly Wild Berry: Everything on the main plate is salty, and that’s exactly why it needs a sweet-tart counterpoint. Truly Wild Berry works for the same reasons cranberry sauce does, adding a burst of berry that helps complete every dish.
• Sweet Potato Casserole + Truly Lemonade: Sweet potato casserole gets a fresh counterpart in Truly Lemonade. Its bright, tangy acidity balances the sweetness of the dish and keeps every bite feeling light.
• Pumpkin Pie + Truly Unruly Citrus Crush: We didn’t forget about dessert! Truly Unruly Citrus Crush brings a juicy orange flavor that complements the warm spices and creamy filling of pumpkin pie. And at 8% ABV, Truly Unruly is sure to end the Friendsgiving meal on a high note.

Each limited-edition Truly Potluck Pack contains 12 12-oz. cans customized to the crew and the spread, pulling from Truly’s innovative lineup of lightly flavored favorites at 5% ABV and bolder Unruly options at 8% ABV.

The Truly Potluck Pack is available exclusively on GiveThemBeer.com while supplies last. Purchase and delivery are limited to people 21 years of age or older.

In the meantime, looking to snag Truly Hard Seltzer near you? Visit TrulyHardSeltzer.com/locations and follow along @Truly on Instagram, X and Facebook.

1. Chicory 2026 Holiday Survey of 800+ U.S. consumers, published June 2026.

2. LendingTree survey of 2,000 U.S. consumers, conducted by QuestionPro Oct. 2–6, 2025.