Truly Hard Seltzer bets $5 million that U.S. Soccer will win it all, and gives one fan the chance to cash in
As the U.S. Men’s National Team continues its quest to win this summer’s international tournament, belief in the squad has never been stronger. Today, Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, is leading that belief by putting $5 million on the line for one fan who believes as much as Truly does.
This bet is Truly’s way of turning its belief in the team into something the whole world can see: if the U.S. wins it all, one believer will have the chance to win $5 million. By offering one of the largest prizes ever for its fans, Truly is proving just how much it believes in U.S. Soccer.
How to enter:
- Starting June 26, fans 21+ can enter by posting a photo or video on Instagram, TikTok, Facebook or X showing how much you believe in U.S. Soccer with a Truly x U.S. Soccer can or pack.
- Tag @Truly with #TrulyBelieves
The bet will run as long as the U.S. continues to advance in the tournament through July. If the U.S. wins, the $5 million prize will be awarded to one lucky believer. The program is open to eligible U.S. residents 21+. Full rules here.
And as an added bonus, that one lucky believer will also score a personalized Truly can commemorating the championship – complete with their own face featured on a brand-new custom label.
This program is part of Truly’s “Drink Like a Believer” campaign, a tournament-long celebration of U.S. Soccer fandom and a rallying cry for fans to back the squad all summer long. Truly has also brought that belief to life through limited-edition packs, including:
- Truly Star Squad Variety Pack : Designed in collaboration with U.S. Soccer, this exclusive 12-pack features four fruity flavors perfect for celebrating, including Watermelon Wave, Orange Slices, Baller Berry, and Red, White & Tru.
- Truly 12 Collectible City Cans : Limited-edition 24-oz. Truly Wild Berry cans featuring each of the 11 select cities going all-in on soccer this summer, plus one for the nation.
To kick off the tournament earlier this month, Truly declared one lucky city as the official capital of U.S. Soccer fandom – where Hoboken, NJ was officially renamed Believe, USA .
Follow along @Truly on YouTube, X, Instagram, and Facebook.
To find Truly near you, visit TrulyHardSeltzer.com .
*Terms and conditions apply. Void where prohibited. No purchase necessary. Must be 21+ to enter.
