Brand News | Feb, 09 2024 | 1 Minute Read

Hard Seltzer

The Largest Consumer Survey of Product Innovation Reveals Top Products in 46 Categories

Product of the Year USA, the largest consumer-voted awards program in the country focused on product innovation, announced today the winners of the 2024 Product of the Year Awards, which span across 46 trending categories. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, the Product of the Year winners have all been awarded as the most innovative in their category.

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Hot Wings Meet Hard Seltzer! Truly Hard Seltzer Spices Up Game Day With First-Ever Hot Wing-Inspired Seltzer

Hot Wings Meet Hard Seltzer! Truly Hard Seltzer Spices Up Game Day With First-Ever Hot Wing-Inspired Seltzer

This Limited-Edition Style Fuses Two Game Day Favorites Like Never Before, Helping Football Fans Keep It Light At Watch Parties.

Brand News | Jan, 24 2024 | 2 Minute Read

Beyond Beer, Hard Seltzer, Innovation

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Keep It Light This Holiday Season: Truly Hard Seltzer Wants to Pay the Utility Bill For Your Holiday Lights Display

Keep It Light This Holiday Season: Truly Hard Seltzer Wants To Pay the Utility Bill for Your Holiday Lights Display

Holiday home lighting enthusiasts can enter to win $350 to keep their holiday lights on into the New Year; One grand prize winner will win an epic energy-efficient December Holiday lighting upgrade in 2024

Brand News | Nov, 29 2023 | 2 Minute Read

Hard Seltzer, Beyond Beer

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