Truly's Red, White & Tru Named in Product of the Year USA 2024 Award Winners

Brand News | Feb, 09 2024 | 1 Minute Read

The Largest Consumer Survey of Product Innovation Reveals Top Products in 46 Categories

Product of the Year USA, the largest consumer-voted awards program in the country focused on product innovation, announced today the winners of the 2024 Product of the Year Awards, which span across 46 trending categories. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, the Product of the Year winners have all been awarded as the most innovative in their category.

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Truly Hard Seltzer and Breakout Reality Star, JaNa Craig, Drop New Limited-Edition Flavor: No Shade, Just Tea

An exclusive flavor that’s piping hot but best served ice-cold, lucky fans can snag this limited-edition hard seltzer beginning today

Brand News | Sep, 18 2025 | 2 Minute Read

Hard Seltzer, Partnerships

Rain Check, Please! Truly Hard Seltzer is Paying Fans with a "Rain Check" to Use on Their Next Pack If Fourth of July Plans Get Rained Out

We can't guarantee the weather, but we can guarantee delicious fruity refreshment with the new, limited-edition Truly Pool Party Variety Pack

Brand News | Jun, 25 2025 | 2 Minute Read

Hard Seltzer