Brand News | Feb, 09 2024 | 1 Minute Read

Hard Seltzer

The Largest Consumer Survey of Product Innovation Reveals Top Products in 46 Categories

Product of the Year USA, the largest consumer-voted awards program in the country focused on product innovation, announced today the winners of the 2024 Product of the Year Awards, which span across 46 trending categories. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, the Product of the Year winners have all been awarded as the most innovative in their category.

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Truly Potluck Pack
Truly Hard Seltzer Has Drinks Covered This Friendsgiving with a Custom Potluck Pack

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Brand News | Nov, 04 2026 | 2 Minute Read

Hard Seltzer

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Truly Hard Seltzer bets $5 million that U.S. Soccer will win it all, and gives one fan the chance to cash in

Truly Hard Seltzer bets $5 million that U.S. Soccer will win it all, and gives one fan the chance to cash in

Brand News | Jun, 26 2026 | 2 Minute Read

Hard Seltzer, Beyond Beer, Partnerships

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