Brand News | Feb, 09 2024 | 1 Minute Read

Hard Seltzer

The Largest Consumer Survey of Product Innovation Reveals Top Products in 46 Categories

Product of the Year USA, the largest consumer-voted awards program in the country focused on product innovation, announced today the winners of the 2024 Product of the Year Awards, which span across 46 trending categories. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, the Product of the Year winners have all been awarded as the most innovative in their category.

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City Of Hoboken, New Jersey Is Now “Believe, USA”: Mayor Emily B. Jabbour Joins Truly Hard Seltzer And U.S. Soccer In Naming City The Capital Of American Soccer Fandom

City Of Hoboken, New Jersey Is Now “Believe, USA”: Mayor Emily B. Jabbour Joins Truly Hard Seltzer And U.S. Soccer In Naming City The Capital Of American Soccer Fandom

USMNT Legend Brian McBride named “Honorary Mayor of Believe, USA” at opening of the Truly Believe Bar ahead of this summer’s tournament

Brand News | Jun, 10 2026 | 3 Minute Read

Hard Seltzer

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Truly Hard Seltzer Believes U.S. Soccer Will Win This Summer - And They're Renaming a Real American Town To Prove It

Truly Hard Seltzer Believes U.S. Soccer Will Win This Summer - And They're Renaming a Real American Town To Prove It

The Official Hard Seltzer of U.S. Soccer is renaming a town, dropping collectible cans, and taking over major cities with fan experiences and celebrations to rally behind the U.S. Men’s National Team

Brand News | Apr, 08 2026 | 2 Minute Read

Hard Seltzer, Partnerships

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