Brand News | Feb, 09 2024 | 1 Minute Read

Hard Seltzer

The Largest Consumer Survey of Product Innovation Reveals Top Products in 46 Categories

Product of the Year USA, the largest consumer-voted awards program in the country focused on product innovation, announced today the winners of the 2024 Product of the Year Awards, which span across 46 trending categories. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, the Product of the Year winners have all been awarded as the most innovative in their category.

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Truly Unruly Lemonade

Truly Hard Seltzer Rolls Out New 8% Alc. Unruly Lemonade with a “Lemonade Stand-Up"

Brand Brings Billy Eichner Back to the Streets of NYC to Give Fans a First Taste of Truly Unruly Lemonade Hard Seltzer

Brand News | May, 02 2025 | 2 Minute Read

Hard Seltzer

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Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help drinkers brunch from anywhere.

Truly Hard Seltzer Introduces New Limited-Edition ‘Brunch Pack’ Featuring Brunch-Ready Flavors

To Celebrate, Truly is Flipping the Script on Bottomless Brunch by Going “Truly Bottomless” with a Pantsless, One-Day-Only Pop-Up Event Hosted by Two of This Summer’s Hottest Reality Stars, Serena Page & JaNa Craig. No Pants Allowed!

Brand News | Sep, 24 2024 | 3 Minute Read

Hard Seltzer, Innovation

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