Truly's Red, White & Tru Named in Product of the Year USA 2024 Award Winners

Brand News | Feb, 09 2024 | 1 Minute Read

The Largest Consumer Survey of Product Innovation Reveals Top Products in 46 Categories

Product of the Year USA, the largest consumer-voted awards program in the country focused on product innovation, announced today the winners of the 2024 Product of the Year Awards, which span across 46 trending categories. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, the Product of the Year winners have all been awarded as the most innovative in their category.

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Truly Hard Seltzer: Do you think your friend group has what it takes to become reality TV stars?

Truly Hard Seltzer is Giving One Lucky Friend Group their Own Reality Show this Spring Break – and Taps Breakout Reality Star JaNa Craig to Help with Casting

Truly’s open casting call gives one friend group an all-expenses-paid getaway where they will star in their own reality miniseries

Brand News | Mar, 18 2026 | 2 Minute Read

Hard Seltzer

Truly Hard Seltzer Partners with Legendary Designer Jeff Hamilton for Limited-Edition U.S. Soccer Jackets

Official Hard Seltzer of U.S. Soccer unveils exclusive apparel collection ahead of soccer's biggest year

Brand News | Nov, 17 2025 | 2 Minute Read

Hard Seltzer, Partnerships