Brand News | Feb, 09 2024 | 1 Minute Read

Hard Seltzer

The Largest Consumer Survey of Product Innovation Reveals Top Products in 46 Categories

Product of the Year USA, the largest consumer-voted awards program in the country focused on product innovation, announced today the winners of the 2024 Product of the Year Awards, which span across 46 trending categories. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, the Product of the Year winners have all been awarded as the most innovative in their category.

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Truly Hard Seltzer Rain Check

Rain Check, Please! Truly Hard Seltzer is Paying Fans with a "Rain Check" to Use on Their Next Pack If Fourth of July Plans Get Rained Out

We can't guarantee the weather, but we can guarantee delicious fruity refreshment with the new, limited-edition Truly Pool Party Variety Pack

Brand News | Jun, 25 2025 | 2 Minute Read

Hard Seltzer

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Truly Unruly Lemonade

Truly Hard Seltzer Rolls Out New 8% Alc. Unruly Lemonade with a “Lemonade Stand-Up"

Brand Brings Billy Eichner Back to the Streets of NYC to Give Fans a First Taste of Truly Unruly Lemonade Hard Seltzer

Brand News | May, 02 2025 | 2 Minute Read

Hard Seltzer

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