Four Boston-legend inspired beers hit shelves in New England, with each beer rotating on draft during the corresponding sport’s season
Samuel Adams, the Boston-born pioneer of craft beer, today announced the “Our City. Our Beer.” Variety Pack inspired by the one thing New Englanders love as much as Samuel Adams - Boston sports. Crafted alongside athletes Derrick White, Garrett Crochet, Julian Edelman and Zdeno Chara, the Variety Pack features four distinct beers that blend the grit, pride and powerhouse spirit that define Boston sports and Samuel Adams’ relentless pursuit of better beer.
“At Sam Adams, we live and breathe Boston sports. With the ‘Our City. Our Beer.’ Variety Pack, we’ve bottled up that spirit to double down on being the beer for Boston sports fans,” said John McElhenny, senior brand manager, Samuel Adams. “Partnering with Derrick, Garrett, Julian and Zdeno let us capture that energy; whether it’s a citrusy (Derrick) White Ale or a caramel malty Julian Edel-Brau Lager, these brews were crafted meticulously to give fans a taste of Boston pride in every sip.”
All-Star Lineup
The “Our City. Our Beer.” Variety Pack features a wheat ale, an American pale ale, a lager, and a pilsner - four of the five top favorite styles for New England craft drinkers, delivering on exactly what fans crave1.
- (Derrick) White Ale
- Style: Wheat Ale
- Alcohol by Volume (ABV): 5.3%
- Flavor Notes: Vibrant citrus flavor with a touch of spice; smooth, complex finish
- Malt Varieties: Samuel Adams two-row pale malt blend, malted wheat, flaked wheat
- Special Ingredients: Orange zest, lemon zest, coriander, rose hips, hibiscus, plum, grains of paradise and anise
- On Draft: March-May
- Crochet’s Pale Ale
- Style: American Pale Ale
- Alcohol by Volume (ABV): 5.8%
- Flavor Notes: Zesty, intense citrus hops; tropical aroma; crisp finish
- Malt Varieties: Samuel Adams two-row pale malt blend, malted wheat, blonde roasted oats
- Hop Varieties: Simcoe, Centennial, Cascade, Citra, Galaxy, Mosaic
- On Draft: June-August
- Julian Edel-Brau Lager
- Style: Lager
- Alcohol by Volume (ABV): 6.2%
- Flavor Notes: Malt-forward flavor with notes of caramel and toffee; balanced by light herbal hops
- Malt Varieties: Samuel Adams two-row pale malt blend, Caramel 60, CaraRed, Melanoidin
- Hop Varieties: Tettnang Noble hops
- On Draft: September-November
- Big Z Pilsner
- Style: Pilsner
- Alcohol by Volume (ABV): 5.0%
- Flavor Notes: Crisp and bold with subtle malt sweetness; delicate floral hop character
- Malt Varieties: Samuel Adams two-row pale malt blend
- Hop Varieties: Hallertau, Tettnang
- On Draft: December-February
Always In Season
Boston fans don’t take an off season, and neither should their beers! The “Our City. Our Beer.” Variety Pack delivers a four-sport, four-season lineup in one pack. Each beer will also rotate on draft during its corresponding sport season, so fans can raise a glass or a perfect pint to their legends at taprooms and sports bars when it matters most.
Brewed with Boston’s Biggest Fans in Mind
The new “Our City. Our Beer.” Variety Pack is the latest expression of Samuel Adams’ long-standing commitment to New England. Over the years, Samuel Adams has worked to position itself as ‘Boston’s Beer’ by partnering with the Boston Red Sox and Boston Marathon, and brewing limited-edition beers with athlete legends. Since opening the Samuel Adams Boston Brewery, the brewery has also donated beer and tour proceeds to hundreds of local and regional charities reinforcing its role in New England culture.
Coming Soon! Launch Party: Raise a Glass with the Legends<
To celebrate the new “Our City. Our Beer.” Variety Pack, Samuel Adams will host an “Our City. Our Beer.” launch party with all four Boston Legends at Banners Kitchen & Tap in Boston, MA on Saturday, April 4, 2026.
The ticketed event will be open to the public, and all four athletes will make an appearance behind the bar to serve their beers. Follow @SamuelAdamsBeer on social media for further details in the coming weeks.
Raise a Glass Anywhere, Anytime
The Samuel Adams “Our City. Our Beer.” Variety Pack is available nationwide now in 12-packs of 12oz cans and on draft at select bars and restaurants. Find it near you at samueladams.com/find-a-sam.
For more information, visit SamuelAdams.com or follow @SamuelAdamsBeer on social media.
[1] CIRCANA L52W ENDING 11/30/2025 NEW ENGLAND MULO+C
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