YouGov’s report ranked Samuel Adams as the most recommended alcohol brand.
Samuel Adams has been named the #1 Most Recommended Alcoholic Beverage Brand in the United States in YouGov's Most Recommended Brands 2026 report.
With an 88.7% positive recommendation score among current customers, Sam Adams earned the top spot ahead of every beer, spirit and wine in America.
The ranking is based on YouGov BrandIndex data collected over 12 months. The study asks current customers whether they would recommend a brand to a friend or colleague, drawing on hundreds of responses for each brand. YouGov's annual study found that Samuel Adams achieved the highest positive recommendation score among all alcoholic beverage brands in America over the past year.
That's right: Sam Adams had the edge in not only beer but all alc bev.
The result reinforces Sam Adams’ strong consumer trust and willingness to recommend the brand.
