Official Hard Seltzer of U.S. Soccer unveils exclusive apparel collection ahead of soccer's biggest year
Truly Hard Seltzer, the Official Hard Seltzer partner of U.S. Soccer, has announced an exclusive, limited-edition jacket collection created in collaboration with iconic sports collaborator and apparel designer Jeff Hamilton. With a limited number of jackets available to purchase beginning today, this collectible release celebrates American soccer fans and marks Truly's continued commitment to delivering premium experiences for the passionate U.S. Soccer community.
As the first-ever Official Hard Seltzer partner of U.S. Soccer since 2022, Truly is helping fans bring the team spirit ahead of the biggest year in soccer. This collaboration brings together Jeff Hamilton's legendary craftsmanship in sports apparel with Truly's position as the beverage of choice for soccer fans 21+ nationwide.
The Truly x Jeff Hamilton collection will be available beginning today exclusively on Truly's e-store for $150.
"Working with Truly and U.S. Soccer to create this soccer collection has been an incredible opportunity," said Jeff Hamilton, renowned sports collaborator and apparel designer. "Throughout my career, I've celebrated iconic moments in basketball, football, and racing, so bringing that same craftsmanship to the soccer world has been the natural next step. I’m excited to have created something special for soccer fans in a way that really captures the spirit of U.S. Soccer.”
Every detail in the jacket pays tribute to the fans who provide the energy, creativity, and passion that fuels the game in the U.S. The stars adorning the front of the jacket were inspired by the iconic 1994 U.S. Men's National Team uniforms – a nod to the last time the tournament was played on American soil – while city abbreviations down each sleeve celebrate the local soccer culture thriving in major cities across the country. Each piece represents wearable art that honors the sport's storied past while looking ahead to its exciting future.
"Soccer fans are some of the most passionate supporters in sports, so we wanted to give them a chance to own a piece of that fiery U.S. Soccer spirit," said Matt Withington, Truly Hard Seltzer’s senior director of marketing. "This collaboration with Jeff Hamilton allows us to connect with fans in a meaningful way beyond the beverage aisle. As we look ahead to an incredible year for soccer, these limited-edition jackets are our way of honoring some of the best fans in the world and creating a collectible piece that they will treasure for years to come."
For more information about the Truly x Jeff Hamilton collection, visit trulyoriginals.com To find Truly near you, visit TrulyHardSeltzer.com and follow along @Truly on X, Instagram and Facebook.
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