Brand News | Sep, 18 2025 | 1 Minute Read

Craft Beer , Partnerships

Viral Ad Confirms Some Things Are Worth the Wait

On the heels of this year’s breakout streaming television series, Samuel Adams partnered with actor Chris Briney for a social ad that has quickly made waves. Briney, who portrays a Samuel Adams-drinking Conrad Fisher in The Summer I Turned Pretty, shares with fans that some things are worth the wait.

"At Samuel Adams, we’ve been following The Summer I Turned Pretty's love triangle just like everyone else — and couldn’t help but smile seeing Conrad reaching for Boston Lagers throughout the season,” said Lauren True, director of marketing for Samuel Adams. “Partnering with Chris Briney was a natural fit, especially as a Boston-based brand with a show set in New England that resonates so strongly with fans. Just like Boston Lager itself — timeless and worth the wait — this was about celebrating a storyline that resonated and sharing a moment with the people who love it."

Read more in Yahoo.

Keep reading

Angry Orchard® Hard Cider and Scream Bring the Video Store Era Back to Life With a Scream-Inspired Pop-Up Experience
Angry Orchard® Hard Cider and Scream Bring the Video Store Era Back to Life With a Scream-Inspired Pop-Up Experience

At Angry Orchard Video in New York City, fans can step inside a nostalgic video store featuring hard cider tastings, themed merchandise, iconic photo moments and a special appearance from original Ghost Face Skeet Ulrich.

Brand News | Sep, 17 2026 | 2 Minute Read

Partnerships, Hard Cider

Read More
Samuel Adams Delivers the Ultimate Oktoberfest Experience with Inflatable Beer Halls.
Samuel Adams Delivers the Ultimate Oktoberfest Experience with Legendary Seasonal Brews and Inflatable Beer Halls

The brewer is celebrating the return of Octoberfest and debut of Non-Alcoholic Octoberfest and Apple Spice Ale

Brand News | Sep, 01 2026 | 3 Minute Read

Craft Beer

Read More