Brand News | Sep, 18 2025 | 1 Minute Read

Craft Beer , Partnerships

Viral Ad Confirms Some Things Are Worth the Wait

On the heels of this year’s breakout streaming television series, Samuel Adams partnered with actor Chris Briney for a social ad that has quickly made waves. Briney, who portrays a Samuel Adams-drinking Conrad Fisher in The Summer I Turned Pretty, shares with fans that some things are worth the wait.

"At Samuel Adams, we’ve been following The Summer I Turned Pretty's love triangle just like everyone else — and couldn’t help but smile seeing Conrad reaching for Boston Lagers throughout the season,” said Lauren True, director of marketing for Samuel Adams. “Partnering with Chris Briney was a natural fit, especially as a Boston-based brand with a show set in New England that resonates so strongly with fans. Just like Boston Lager itself — timeless and worth the wait — this was about celebrating a storyline that resonated and sharing a moment with the people who love it."

Read more in Yahoo.

Keep reading

Sun Cruiser and G/FORE Elevate Golf Course Style with New Limited-Edition Apparel Collection

Sun Cruiser and G/FORE Elevate Golf Course Style with New Limited-Edition Apparel Collection

Sun Cruiser partners with luxury golf lifestyle brand on a collaboration built for golfers to cruise into the 19th hole in style

Brand News | Jun, 03 2026 | 1 Minute Read

Partnerships, Hard Iced Tea

Read More
Samuel Adams launches the Brewer Patriot Collection which includes the George Washington Porter, James Madison Dark Wheat Ale, 1970 Hard Root Beer and No.3 Honey Ginger Ale.

Samuel Adams Cracks Open the Brewer Patriot Collection, Launches ‘Raise a Sam’ to Celebrate America's 250th

American craft beer pioneer declares the return of the Brewer Patriot Collection, which features beers based on original recipes from the Founding Fathers; announces “Raise a Sam,” a campaign to bring people together to celebrate; and introduces the Star Spangled Variety Pack

Brand News | May, 28 2026 | 3 Minute Read

Craft Beer

Read More