Samuel Adams Unwraps Winter White Ale First New Winter Seasonal in 30 Years

Samuel Adams, one of the pioneers of craft beer, is gifting drinkers its first new winter seasonal in 30 years with the release of Winter White Ale. Samuel Adams Winter White Ale – a festive white ale brewed with orange peel, cinnamon, nutmeg, and clove, perfect for cozy nights, holiday feasts and everything in between – is now available nationwide through January 2026.

Winter White Ale is a refreshingly bright and flavorful beer that balances citrusy sweetness with warming spices. Inspired by the beloved Holiday White Ale — which grew 14% last year¹ — Winter White Ale is the next evolution in Samuel Adams’ seasonal lineup. With a pale golden, hazy appearance and a crisp finish, it’s a modern twist on a classic winter style.

“The holidays are all about celebrating special moments with family and friends,” said Tory Bratt, senior brand manager of Samuel Adams. “We brewed Winter White Ale to truly embrace the warmth of those moments through spices like cinnamon and nutmeg, and bring together a festive, easy – drinking beer that’s perfect for every seasonal moment.”

Holiday brew for every occasion

From bustling holiday parties to cozy fireside nights, Sam Adams has the perfect beer for all your winter drinking occasions with the Winter Break Variety Pack. The seasonal assortment includes Winter White Ale, Winter Lager, Old Fezziwig, and NEW Cold Brew Coffee Stout.

• Winter Lager: For colder nights, lean on Winter Lager, a crisp bock with citrus and spices. The clementine orange aroma is especially refreshing during holiday meals and celebrations.
• Old Fezziwig: Like the character that inspired it, this spiced ale is warm, festive, and worthy of a celebration all its own. Its full body accompanies a deep malt character, with notes of sweet toffee and rich, dark caramel.
• Cold Brew Coffee Stout: Available exclusively in our Variety Pack— inspired by the espresso martini, this robust stout brings together beer and coffee for a rich, roasted flavor and warming finish. This buzz-worthy brew is sure to bring extra cheer to every party.
• Available in: 12pk 12oz Cans: SRP $17.99 | 24pk 12oz Cans: SRP $29.99

Where To Buy It

Beginning today, drinkers nationwide can head to their local store and pick up a pack of Samuel Adams or other seasonal offerings in their area or by visiting samueladams.com/find-a-sam.

Key Information About Samuel Adams Winter White Ale

• Alcohol by Volume (ABV): 5.7%
• Availability: 2025-10-30 through 2026-01-12
• First brewed: 2025
• Malt Varieties: Samuel Adams two-row pale malt blend, wheat
• Hop Varieties: Spalt Spalter Noble hops
• Special Ingredients: Cinnamon, Nutmeg, Orange Peel & Clove
• Package Formats: 12pk 12oz cans (SRP $17.99); 24pk 12oz cans (SRP $29.99)
• Where to Buy: samueladams.com/find-a-sam
• Tasting Notes: Winter may be chilly, but this festive ale balances bright orange peel with holiday spices like cinnamon, nutmeg and clove to warm up even the coldest temperatures and help you celebrate the season.

For more information, visit SamuelAdams.com or follow @SamuelAdamsBeer on social media.

¹Circana Total US, MULO+C, 9/30 – 12/29 2024