Brand News | Feb, 28 2025 | 1 Minute Read

Craft Beer , Partnerships

Sam Calagione sits down with Rolling Stone to discuss Grateful Dead collaboration

Dogfish Head describes its “long, strange trip” with the Grateful Dead in a Rolling Stone interview:

"In short, Dogfish's Grateful Dead Juicy Pale Ale is a lot like the jam band’s best work: approachable and easy for anyone to enjoy. 'The rallying cry is the beer designed for Dead Heads of all ages and demographics, shapes and sizes, not just hop heads that are into bitter IPAs,' explains [Sam] Calagione. 'So we're not calling it an IPA. It's called a 'juicy Pale Ale,' and it's only 30 IBU.'"

Read more on RollingStone.com.

Keep reading

Boston Beer Company x YouGov Logos
Samuel Adams Ranked #1 Recommended Alcohol Brand in New Report

YouGov’s report ranked Samuel Adams as the most recommended alcohol brand.

Brand News | Sep, 29 2026 | 1 Minute Read

Craft Beer

Read More
Twisted Tea and Realtree® Team Up to Bring Iconic Camo to America’s Favorite Hard Iced Tea
Twisted Tea and Realtree® Team Up to Bring Iconic Camo to America’s Favorite Hard Iced Tea

Limited-edition camo cans, a brand-new merch collection and a nationwide campaign bring Twisted Tea into the great outdoors this fall

Brand News | Sep, 28 2026 | 1 Minute Read

Hard Iced Tea, Partnerships

Read More