Brand News | Jan, 23 2025 | 1 Minute Read

Craft Beer , Innovation

Just in time for Dry January, Boston Beer’s Tory Bratt and Shelley Smith sit down with Hop Culture to bust non-alcoholic beer myths

Hop Culture says, “NA all the way,” and we couldn’t agree more. Read about the people and trends driving our award-winning non-alcoholic brews here: Busting Non-Alcoholic Beer Myths With Sam Adams Award-Winning NA Brewer

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Samuel Adams launches the Brewer Patriot Collection which includes the George Washington Porter, James Madison Dark Wheat Ale, 1970 Hard Root Beer and No.3 Honey Ginger Ale.

Samuel Adams Cracks Open the Brewer Patriot Collection, Launches ‘Raise a Sam’ to Celebrate America's 250th

American craft beer pioneer declares the return of the Brewer Patriot Collection, which features beers based on original recipes from the Founding Fathers; announces “Raise a Sam,” a campaign to bring people together to celebrate; and introduces the Star Spangled Variety Pack

Brand News | May, 28 2026 | 3 Minute Read

Craft Beer

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New LYTT Electric Coolers

The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT® Electric Coolers™

Single-serve, full-flavored malt beverages are available in select markets now in resealable, recyclable, uniquely shaped, glow-in-the-dark containers

Brand News | May, 11 2026 | 2 Minute Read

Innovation

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