A Collaboration of Boston Icons That Hits It Out of The Park
Samuel Adams, the #1 brand known for offering variety and seasonality1, has renewed its multiyear partnership with the Boston Red Sox, remaining the team’s Official Beer for the next decade. This partnership with Boston Beer Company’s flagship brand has been a fan favorite since 2018, when Sam Adams became the first American craft brewer to enter a partnership with a big-league franchise for this length of time and at this level. The partnership will also include Boston Beer brands Angry Orchard, Truly, and Twisted Tea.
“Born and brewed in Boston, Sam Adams has always been more than just a beer – it’s a reflection of the city’s bold character, rich history, and unwavering pride,” said Lauren True, head of brand, Sam Adams. “Our roots run deep in this community, and we’re proud to be a part of the city’s culture and spirit – so much of which comes alive at Fenway Park. We’re honored to extend our partnership with the Red Sox and continue our presence at this legendary ballpark - a true Boston institution.”
The Sam Deck in right field, a local favorite where more than 275,000 fans have raised a pint of Sam Adams, will remain a go-to destination for game-day cheers. Fans can also keep the tradition going at Sammy’s On Third, the bar beneath the third base stands, which sold nearly 50,000 Sam Adams beers last season alone. From the iconic Boston Lager to seasonal classics like Summer Ale – and standout brews like American Light, New England Juicy IPA, the Massachusetts-exclusive Boston Brick Red, and Just the Haze Non-Alcoholic IPA – Sam Adams will offer a true taste of Boston with every sip.
“We are proud to renew our partnership with Samuel Adams, a brand that shares our deep roots in Boston and commitment to delivering a premium experience,” said Troup Parkinson, Chief Marketing and Partnerships Officer, Boston Red Sox. “This long-term collaboration between two iconic local institutions reinforces our dedication to providing fans with the quality and tradition they expect at Fenway Park, and ensures we’ll continue building on that experience for years to come.”
To celebrate their ongoing collaboration, Sam Adams will be hosting watch parties throughout the baseball season at the Downtown Boston Taproom and Boston Brewery. Fans can catch the games on big screens at both locations, as well as at the Beer Garden bar at the Boston Brewery. Sam Adams is also brewing Grand Slam Adams – a crisp, easy-drinking Kolsch-style ale made specially for Sox season and featuring the official Red Sox logo on the can.
Sam Adams is committed to making a meaningful impact in New England. It has been the official beer of the Boston Marathon for several years, and over the years has brewed limited-edition beers with hometown athlete legends such as Derrick White and Brad Marchand. Since opening the Samuel Adams Boston Brewery, the brewer has donated beer and tour proceeds to support hundreds of local and regional charities as part of its commitment as a New England neighbor.
For more information regarding the Samuel Adams and Boston Red Sox partnership, visit: SamuelAdams.com
1Quantilope Brand Health Tracking, March 2025.
Explore opportunities with Boston Beer Company
Keep reading
Dogfish Head Celebrates Grateful Dead’s 60th Anniversary with Highly Collectable, Limited-Edition Grateful Dead Juicy Pale Ale Can & Matching Co-Branded Merchandise
In honor of Grateful Dead’s 60th anniversary, Dogfish Head Craft Brewery debuts a limited-edition, collectable 19.2oz can of its Grateful Dead Juicy Pale Ale, a year-round refresher crafted in collaboration with Grateful Dead.
