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Form 4
Form 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person*
C. James Koch		 2. Issuer Name and Ticker or Trading Symbol
The Boston Beer Company, Inc.   (SAM)

6. Relationship of Reporting Person(s) to Issuer

(Check all applicable)      

_X_ Director                            _X_ 10% Owner
_X_ Officer (give title below)   ___ Other (specify below)
Chairman
(Last)             (First)            (Middle)

C/O The Boston Beer Company, Inc.
75 Arlington Street 		3. I.R.S. Identification Number of Reporting Person, if an entity
(voluntary)

4. Statement for Month/Day/Year

01/01/2003
(Street)

Boston, MA 02116		 5. If Amendment, Date of Original (Month/Day/Year)

  		7. Individual or Joint/Group Filing
(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)             (State)             (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security
(Instr. 3) 		2. Transaction Date
(Month/Day/Year)		 2A. Deemed Execution
Date, if any
(Month/Day/Year)		 3. Transaction
Code
(Instr. 8)		 4. Securities Acquired (A)
or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities
Beneficially Owned
Following Reported
Transactions
(Instr. 3 and 4)		 6. Ownership Form:
Direct (D)
or Indirect (I)
(Instr. 4)		 7. Nature of Indirect
Beneficial Ownership
(Instr. 4)
Code V Amount (A)
or
(D)		 Price
Class A Common 01/01/2003   M   561 A 4.7438   D  
Class A Common 01/01/2003   M   448 A 5.0625   D  
Class A Common 01/01/2003   M   861 A 4.2938   D  
Class A Common 01/01/2003   M   713 A 5.30625   D  
Class A Common 01/01/2003   M   402 A 10.527   D  
Class A Common               688,460 D  
Class A Common               364,463 I  
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instructions 4(b)(v).
 
 Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
 (Over)
SEC 1474 (9-02)
FORM 4 (continued)
 Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities) 		 
1.
Title of Derivative Security
(Instr.3)		 2.
Conversion or
Exercise
Price of
Derivative
Security		 3.
Transaction
Date
(Month/
Day/Year)		 3A.
Deemed Execution
Date, if any
(Month/
Day/Year)		 4.
Transaction Code
(Instr. 8)		 5.
Number of Derivative
Securities
Acquired (A) or Disposed of (D)
(Instr.3,4
and 5)
 6.
Date Exercisable
and Expiration Date
(Month/Day/Year)		 7.
Title and Amount of
Underlying Securities
(Instr. 3 and 4)		 8.
Price of
Derivative
Security
(Instr. 5)		 9.
Number of
Derivative
Securities
Beneficially
Owned Following Reported Transaction(s)
(Instr. 4)		 10.
Ownership
Form of
Derivative
Security:
Direct (D) or Indirect (I)
(Instr. 4)		 11.
Nature of
Indirect
Beneficial
Ownership
(Instr. 4)
Code V (A) (D) Date
Exercisable		 Expiration
Date		 Title Amount
or
Number
of Shares
Stock Option (Right to Buy) 14.47 01/01/2003   A   2,000   01/01/2004 03/02/2008 Class A Common 2,000 14.47 2,000 D  
Stock Option (Right to Buy) 16.64 01/01/2003   A   2,000   01/01/2005 03/02/2008 Class A Common 2,000 16.64 2,000 D  
Stock Option (Right to Buy) 18.81 01/01/2003   A   2,000   01/01/2006 03/02/2008 Class A Common 2,000 18.81 2,000 D  
Stock Option (Right to Buy) 20.98 01/01/2003   A   2,000   01/01/2007 03/02/2008 Class A Common 2,000 20.98 2,000 D  
Stock Option (Right to Buy) 20.98 01/01/2003   A   2,000   01/01/2008 03/02/2008 Class A Common 2,000 20.98 2,000 D  
Restricted Stock Purchase 4.7438 01/01/2003   A   561     Note 1   Note 1 Class A Common 2,807 4.7438 0 D  
Restricted Stock Purchase 5.0625 01/01/2003   A   448     Note 1   Note 1 Class A Common 2,237 5.0625 448 D  
Restricted Stock Purchase 4.2938 01/01/2003   A   861     Note 1   Note 1 Class A Common 4,307 4.2938 1,724 D  
Restricted Stock Purchase 5.30625 01/01/2003   A   713     Note 1   Note 1 Class A Common 3,567 5.30625 2,141 D  
Restricted Stock Purchase 10.527 01/01/2003   A   402     Note 1   Note 1 Class A Common 2,010 10.527 1,608 D  
Explanation of Responses:

Note 1: Restricted Stock Purchase pursuant to the Investment Share Program under the issuer's Employee Equity Incentive Plan, shares vest at 20% over 5 years from date of purchase.
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations.
See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).		 /s/ C. James Koch
**Signature of Reporting Person
C. James Koch 		01/03/2003 
Date
Note: File three copies of this Form, one of which must be manually signed.
If space is insufficient, see Instruction 6 for procedure.
Potential persons who are to respond to the collection of information contained in this form are not
required to respond unless the form displays a currently valid OMB Number. 		Page 2