Lytt Earns Best New Product Award and Alyson Chase Recognized as Top Women in Convenience Rising Star
Boston Beer earned two notable industry honors at the 2026 National Association of Convenience Stores (NACS) Show in Las Vegas, with recognition for both innovation and leadership in the convenience channel.
Boston Beer was recognized by Convenience Store News through its annual Best New Products and Top Women in Convenience awards programs, which celebrate standout solutions, programs and professionals across the industry.
Lytt Electric Coolers Named a Best New Product
Boston Beer's Lytt Electric Cooler innovation was named a winner in the 2026 Convenience Store News Best New Products Awards.
The annual awards highlight new products that deliver superior value, convenience, appearance and packaging along with bold flavors and operational simplicity for the convenience class of trade. Lytt was recognized as a Best New Product in the alcoholic beverage: high ABV category. Lytt has made an early impression since it was first introduced in the spring of 2026 with lots of momentum behind it.
Alyson Chase Recognized as a Rising Star
Boston Beer also celebrated the recognition of Alyson Chase, channel marketing manager, convenience, who was named a 2026 Top Women in Convenience Rising Star by Convenience Store News.
The annual awards program honors emerging leaders who are making a meaningful impact on the convenience industry. Chase was recognized for her contributions to the channel and her work supporting customers through innovative marketing programs and strong partnerships.
Recognizing Innovation and Leadership
As the convenience industry's premier annual event, NACS brings together retailers, suppliers and distributors from across the globe to explore new ideas, products and trends shaping the future of the channel.
In addition to a strong showcase throughout the week by Boston Beer brands, these honors specifically reflect Boston Beer's continued investment in innovation, customer partnerships and the talented people helping drive success in an important retail channel.
