Introducing the Split Pack: A 12-Pack That Divides Cleanly and Evenly – Unlike Your Assets; Plus, a Chance for Twisted Tea to Help Pay for Your Divorce
Summer is still in full swing, but America’s favorite hard iced tea knows what's waiting on the other side… While the season is known for good times and bringing people together, the end of summer can tell a different story. In fact, divorce filings have been shown to skyrocket in late summer*, proving that when the summer fun fades, some relationships do, too.
Twisted Tea has been there for life's biggest moments: first dates, bachelor parties, new homes, nuptials, even vasectomies. And now, it's showing up for another milestone: the split.
Beginning today, Twisted Tea is introducing the Twisted Tea Split Pack, a limited-edition 12-pack engineered to divide cleanly down the middle, so you and your ex can divide your most important assets easily. The specially designed pack separates into two perfect six-packs with a single, satisfying tear. One side is labeled "Yours." The other is labeled "Mine." Because while the house, the dog, and the emotional baggage may be harder to sort out, at least the Twisted Tea is handled.
“Twisted Tea fans bring us along for some of the most memorable moments of their lives,” said Erica Taylor, senior brand director for Twisted Tea. “Every year, we're invited to hundreds of weddings, asked to sponsor countless bachelor parties, tagged in thousands of fan photos, and even receive requests to furnish new homes with Twisted Tea merch. So, it only felt right that we show up for another milestone our fans may experience – when things don't exactly go according to plan.”
Twisted Tea knows a split doesn’t just break hearts. It can break the budget, too. The average cost of an uncontested divorce in the U.S. runs about $5,000. So, Twisted Tea is giving that to one lucky Split Pack buyer to help kick off their next chapter, whether that means a new space, a new lawyer, or just a clean slate.
The limited-edition Twisted Tea Split Pack features Twisted Tea’s OG flavor that’s deliciously refreshing, made with real brewed tea, and makes any day better – even the tough ones! Beginning today, drinkers can snag their pack at Give Them Beer -- Twisted Tea Split Pack while supplies last. Every purchaser through August 4 will be automatically entered for a chance to win $5,000.
For more information, including where to find Twisted Tea near you, visit TwistedTea.com and follow @TwistedTea on social media.
