Two new seasonal releases offer drinkers fresh ways to enjoy the flavors and traditions of autumn.
As cooler temperatures, football, and fall traditions return, Samuel Adams, the #1 year-round seasonal brand1, is dropping its fall line-up and it’s stacked with new and returning favorites.
NEW Brews:
- Non-Alcoholic Octoberfest: For the first time, Samuel Adams is releasing NA Octoberfest. The same smooth, bold taste and rich caramel malt flavor from the original #1 best-selling seasonal, with no alcohol. Same seasonal tradition. New way to celebrate.
- Apple Spice Ale: A fruited ale (5.0% ABV) with subtle sweetness and seasonal spices like cinnamon and gingersnap. Each sip feels like biting into a freshly picked apple. Available only in the Fall Legends Variety Pack.
The Return of Fall Legends:
Sam Adams is bundling Octoberfest with three new and existing fall favorites in the new Fall Legends Variety Pack. It’s the ultimate lineup for game days, bonfires and everything in between. The Fall Legends Variety Pack includes:
- Octoberfest (5.3% ABV): The #1 best-selling fall seasonal for 30+ years! A hearty, smooth Märzen with complex caramel and roasty malt notes and a deep amber hue.
- Jack O-Pumpkin (4.4% ABV): The #1 Pumpkin Beer in America. This refreshing ale blends real pumpkin with seasonal spices like cinnamon and nutmeg, balanced by a subtle hint of fresh citrus.
- NEW Apple Spice Ale (5.0% ABV): This fruited ale was brewed with all your favorite fall festivities in mind. Each sip is like biting into a freshly picked apple, with a subtle sweetness and seasonal spices like cinnamon and cozy gingersnap rounding out the finish.
- Harvest Helles (5.4% ABV): A crisp easy-drinking lager featuring bright notes of citrus, stone fruit and cereal with light to medium body. Available only in the Fall Legends Variety Pack.
The Samuel Adams fall lineup is rolling out now. For more information, visit SamuelAdams.com or follow @SamuelAdamsBeer on social media.
1. Nielsen, Total US x AOC+Liquor+Conv FY2025
