Congratulations to Lesya Lysyj and The Boston Beer Company Marketing Team

Lesya Lysyjs approach to marketing aligns with Boston Beer Company's seventh value, "we collaborate and innovate as coworkers because the status quo sucks." This has enabled her to build an entrepreneurial culture inside the marketing organization and give her team the permission to "continually reach for something new and different."

The Forbes Entrepreneurial CMO 50 list is selected from hundreds of nominees based on qualitative consideration by peers, marketing industry professionals, agency partners, business leaders, executive recruiters, and CMO list alumni.

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