After more than a year-long exploration of artistic goodness, we're so excited to share our brand-new artwork for all of our brews!
When Sam Calagione calls you up with a new idea, you answer the call. And our creative team, led by Ryan Telle, did just that!
"Sam and I are likely talking about one of four things – music, art, packaging and sneakers," says Ryan. "When he brought up the idea of leaning into our coastal roots for our 30th Anniversary, I loved it. Our wheels started turning immediately and we came to the decision to keep it off-centered and simple, but bold. Capturing more of a brand icon illustrated in the center of the packs seemed to be the sweet spot."
After more than a year-long exploration of artistic goodness, we're so excited to share our brand-new artwork for all of our brews! From the iconic, continually hopped 60 Minute IPA to the paloma-inspired, beer-cocktail hybrid Citrus Squall, and everything in between, the new cans and bottles will begin drifting to shelves soon!
Visit dogfish.com to read the full article and learn more!
