SEC Filing | The Boston Beer Company

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SEC FORM 3 SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person^*

Geist John C

(Last)

(First)

(Middle)

C/O THE BOSTON BEER COMPANY

ONE DESIGN CENTER PLACE

(Street)

BOSTON, MA

02210

(City)

(State)

(Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
02/13/2007

3. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [ SAM ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
VP of Sales

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A Common	1,387	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
1. Title of Derivative Security (Instr. 4)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
Stock Option (Right to Buy)	01/01/2007	01/01/2012	Class A Common	3,000	17.545	D
Stock Option (Right to Buy)	⁽¹⁾	01/01/2013	Class A Common	7,000	14.47	D
Stock Option (Right to Buy)	⁽²⁾	01/01/2014	Class A Common	8,100	18.465	D
Stock Option (Right to Buy)	⁽³⁾	01/01/2015	Class A Common	5,000	21.14	D
Stock Option (Right to Buy)	⁽⁴⁾	01/01/2015	Class A Common	8,000	21.14	D
Stock Option (Right to Buy)	⁽⁵⁾	01/01/2016	Class A Common	20,000	24.95	D
Restricted Stock Purchase	⁽⁶⁾	⁽⁶⁾	Class A Common	400	8.68	D
Restricted Stock Purchase	⁽⁷⁾	⁽⁷⁾	Class A Common	600	11.079	D
Restricted Stock Purchase	⁽⁸⁾	⁽⁸⁾	Class A Common	1,074	12.684	D
Restricted Stock Purchase	⁽⁹⁾	⁽⁹⁾	Class A Common	1,320	14.97	D
Restricted Stock Purchase	⁽¹⁰⁾	⁽¹⁰⁾	Class A Common	810	21.588	D
Stock Option (Right to Buy)	⁽¹¹⁾	⁽¹¹⁾	Class A Common	20,000	35.98	D

Explanation of Responses:

1. Of this stock option 3,500 shares are currently vested and exercisable, the remaining 3,500 will vest on 1/1/08

2. Of this stock option, 2,700 shares are currently vested and exercisable, 2,700 shares will vest on 1/1/08 and 1/1/09

3. Of this stock option, 2000 shares are currently vested, 1,000 shares will vest 1/1/08, 1/1/09 and 1/1/10

4. Reporting Person's right to exercise this option is subject to contingent vesting. Of this stock option, 2,000 shares will vest on May 31, 2007. The option may become exercisable as to a maximum of 2,000 shares on May 31 in each of the years 2008, 2009, and 2010. The actual number of shares as to which the option shall become exercisable in any year is dependent upon Company performance against a benchmark determined by the Company's Board of Directors. THe option shall lapse as to any shares that do not become vested in a particular year.

5. Of this stock option, 4,000 shares are currently vested and 4,000 shares will vest on 1/1/08, 1/1/09, 1/1/10 and 1/1/11.

6. Reporting Person purchased 2,000 shares under the Issuer's Employee Equity Incentive Plan for a purchase price of $8.68 per share, which shares vest at the rate of 20% per year. 400 shares will vest on 1/1/08.

7. Reporting Person purchased 1,500 shares under the Issuer's Employee Equity Incentive Plan for a purchase price of $11.079 per share, which shares vest at the rate of 20% per year. 300 shares will vest on 1/1/08 and 1/1/09.

8. Reporting Person purchased 1,789 shares under the Issuer's Employee Equity Incentive Plan for a purchase price of $12.684 per share, which shares vest at the rate of 20% per year. 358 shares will vest on 1/1/08, 1/1/09 and 1/1/10.

9. Reporting Person purchased 1,649 shares under the Issuer's Employee Equity Incentive Plan for a purchase price of $14.97 per share, which shares vest at the rate of 20% per year. 330 shares will vest on 1/1/08, 1/1/09, 1/1/10 and 1/1/11.

10. Reporting Person purchased 810 shares under the Issuer's Employee Equity Incentive Plan for a purchase price of $21.588 per share, which shares vest at the rate of 20% per year. 162 shares will vest on 1/1/08, 1/1/09, 1/1/10, 1/1/11 and 1/1/12.

11. Reporting Person's right to exercise this option is contingent upon the COmpany's 2007 performance against a benchmark, which performance will be determined by the Company's Board of Director's on or before March 1, 2008. If the Company does not meet the benchmark, the option shall lapse as to 50% or all of the shares, based on the Board's determination. If the benchmark is met or exceeded, the option may become exercisable as to the maximum number of 4,000 shares on each of March 1, 2008 and on January 1 in each of the years 2009, 2010, 2011, and 2012, so long as the Reporting Person continues to be employed by the Company on the applicable vesting date.

Remarks:

	Kathleen H. Wade under POA for the benefit of John C. Geist	03/20/2007
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Unassociated Document

LIMITED
        POWER OF ATTORNEY

FOR
        EXECUTING FORMS 3, 4 AND 5

THE
        COMMONWEALTH OF MASSACHUSETTS

MIDDLESEX
        COUNTY

I,
        John
        C. Geist of
        20 Chadbourne Drive, Danville, CA 94506 hereby appoint Kathleen
        H. Wade of
        The Boston Beer Company, Inc. (the "Company"), 75 Arlington Street, Boston,
        MA
        02116, Helen
        F. Bornemann of
        the Company,
        or each of them acting singly and with full power of substitution, my true
        and
        lawful attorneys in fact (collectively and individually referred to herein
        as my
        "Attorney") for me and in my name to execute and file with the Securities
        and
        Exchange Commission on my behalf and at my instruction, Forms 3, 4 and 5
        relating to transactions by me in the stock of the Company and affirm that
        which
        my Attorney shall lawfully do or cause to be done by virtue of the powers
        herein
        conferred.

THIS
        Power of Attorney shall remain in full force and effect for so long as I
        have
        not expressly in writing to my Attorney withdrawn the powers herein conferred.
        

THIS
        Power of Attorney shall not be affected by my subsequent disability or
        incapacity.

EXECUTED
        as a sealed instrument this 19th day of March, 2007.

	/s/ John C. Geist
	John C. Geist

THE
        COMMONWEALTH OF MASSACHESSTS

Suffolk County, ss.		March 19	, 2007

Then
        personally appeared the above-named John C. Geist and acknowledged the foregoing
        instrument to be his free act and deed, before me.

	/s/ Kathleen H. Wade
	Notary Public
	My Commission Expires:

	[SEAL OMITTED]
	KATHLEEN H. WADE
	Notary Public
	Commonwealth of Massachusetts
	My Commission Expires
	May 14, 2010