UNITED STATES SECURITIES AND EXCHANGE COMMISSION
FORM 8-K
CURRENT REPORT
Date of Report (Date of earliest reported) November 19, 2003
The Boston Beer Company, Inc.
| Massachusetts | 01-14092 | 04-328-4048 | ||
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| (State or other jurisdiction of incorporation |
(Commission File Number) |
(IRS Employer Identification No.) |
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| 75 Arlington Street, Boston, MA |
02116 | |||
| (Address of principal executive offices) |
(Zip Code) | |||
Registrant’s telephone number, including area code (617) 368-5000
GENERAL INSTRUCTIONS
INFORMATION TO BE INCLUDED IN THE REPORT
Item 5. Other Events and Regulation FD Disclosure.
The officers and directors of the Registrant listed below have each entered into individual sales plans complying with Rule 10b5-1 for trading in shares of the Registrant’s common stock:
| Martin F. Roper, President and C.E.O. and Director James C. Kautz, Director |
Each of the individualized sales plans is separate and distinct and sales under the plans will not be coordinated or aggregated. Under the respective sales plans, certain specified amounts of shares will be sold for the purposes of liquidity and investment diversification based on specified trading prices up to the aggregate amount of 66,150 shares for the officers and directors as a group.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| The Boston Beer Company, Inc. | ||
| (Registrant) | ||
| /s/ Martin F. Roper | ||
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| Date: November 20, 2003 | (Signature)* | |
| Martin F. Roper, President and C.E.O. |
| * | Print name and title of the signing officer under his signature. |