UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of Report (Date of earliest event reported): April 15, 2003 The Boston Beer Company, Inc. (Exact name of registrant as specified in its chapter) Massachusetts 01-14092 04-328-4048 (State or other jurisdiction (Commission (IRS Employer of incorporation) File Number) Identification No.) 75 Arlington Street, Boston, MA 02116 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code (617) 368-5000

-2- ITEM 9. REGULATION FD DISCLOSURE. The following information is furnished pursuant to Item 12, "Results of Operations and Financial Condition." On April 15, 2003, The Boston Beer Company, Inc. disclosed unaudited financial information for the first quarter of 2003 in an earnings release, which is set forth in the attached Exhibit 99. The information in this Form 8-K and the Exhibit attached hereto shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act") or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, regardless of any general incorporation language in such filing. EXHIBIT 99. Press release of The Boston Beer Company, Inc. dated April 15, 2003. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. The Boston Beer Company, Inc. (Registrant) /s/ Martin F. Roper ----------------------------- Date April 15, 2003 Martin F. Roper, President, C.E.O. and Treasurer (Signature)* *Print name and title of the signing officer under his signature.

EXHIBIT 99 BOSTON BEER REPORTS FIRST QUARTER VOLUME, REVENUE AND EARNINGS BOSTON, MA (4/15/03) -- The Boston Beer Company, Inc. (NYSE: SAM) today announced first quarter 2003 volume, revenue and earnings compared to the first quarter 2002. 1ST QUARTER RESULTS For the 13 week period ended March 29, 2003, The Boston Beer Company recorded net sales of $45.3 million, a 0.7% decline from the 1st quarter in 2002. Net revenue per barrel increased by 1.1% during the quarter due to product mix changes and normal price increases. As reflected on the following chart, reported sales volume for the period was 270,000 barrels, a 1.8% decline from prior year. Barrels Q1-2003 Q1-2002 %Chg ------------- ------------- ---- Total Boston Beer Brands 269,000 274,000 -1.8% 3rd Party Contract Brewing 1,000 1,000 0% ------- ------- ----- Total Company 270,000 275,000 -1.8% The Company recorded a net loss of ($109,000) or ($.01) per diluted share for the quarter versus net income of $1.3 million and $.08 per diluted share for the same period last year. Gross margins as a percent of net sales were 58.6% as compared to 59.5% in the prior year first quarter. The decrease in gross profit is due to a combination of factors including adjustments to the returns allowance to reflect increased wholesaler inventories particularly of Seasonals; and increased brewery operating costs in Cincinnati, that were partially offset by normal price increases. Operating expenses for the quarter were up 8% in comparison to the same period last year. Significant changes in operating expenses included increased advertising and promotional expenses, primarily related to the continued support of Sam Adams Light(R). Other operating expenses were consistent with normal cost inflation compared to the 1st quarter of 2002. Boston Beer Brand distributor sales to retail (depletions) totaled 252,000 barrels, approximately a 2% increase from the same period 2002. Shipments and orders in-hand suggest that core shipments for April and May 2003 will be down approximately 13% as compared to the same period 2002. Actual shipments for the current quarter may differ, however, and no inferences should be drawn with respect to shipments in future periods. Jim Koch, Chairman of The Boston Beer Company, said, "The first quarter 2003 was a challenging quarter for the beer industry, driven primarily by soft on-premise business. Wholesaler-reported depletion volume for Boston Beer brands grew at a rate below that expected during the first quarter, probably due to a combination of weak economy and consumer confidence, tough weather conditions in the Northeast, and recent world events. This shortfall to expectations has impacted orders in-hand for April and May. Shipment volume during the first half of 2003 is now anticipated to be down single-digits as compared to the first six months of 2002, due to declines accross all Samuel Adams brands, except for Sam Adams Light, resulting from difficult business conditions and other inventory build factors in the first half of 2002. Sam Adams Light continues to contribute approximately 20% of the Company's volume and we were delighted that Sam Adams Light has been chosen by Market Watch magazine as a "Hot

Brand" in 2002. We are actively working to minimize the cannibalization of Samuel Adams Boston Lager and Seasonals by Sam Adams Light which has affected our total growth rate, and to grow the entire Samuel Adams Family in this difficult business climate. We continue to expect earnings improvement for the full year of 2003 as compared to 2001." Martin Roper, Boston Beer President and CEO, reported on the Company's initiatives, "We are encouraged by the results of the Sam Adams Light rollout and its long-term potential. Our strategy is to maximize total family growth, through continued investment behind our brands on the media that is most effective for the messaging. In the last three months we have introduced a new radio campaign for Sam Adams Light and a new TV campaign for Samuel Adams Boston Lager. We believe that the Samuel Adams Boston Lager TV will support the entire Samuel Adams Brand Family with a quality message, while we continue to maximize the opportunity behind Sam Adams Light with radio and other support. We believe this approach positions us well for growth. Assuming pricing stability, with some potential improvements on costs, we should see slightly higher margins than 2002 for the full year." During the first quarter of 2003, the Company repurchased 365,000 shares of its Class A Common Stock for an aggregate purchase price of $5.0 million. In April 2003, the Company's Board of Directors increased the aggregate expenditure limitation on the Company's Class A Common Stock from $50.0 million to $60.0 million. As of April 15, 2003, the Company has $10.0 million remaining on the authorized share buyback expenditure limit. Since the beginning of the share repurchase program, the Company has repurchased a total of approximately 5.4 million shares of its Class A Common Stock for an aggregate purchase price of $49.9 million through April 15, 2003. As of April 15, 2003, the Company has 11.4 million shares of Class A Common Stock outstanding and 4.1 million shares of Class B Common Stock outstanding. The Boston Beer Company is America's leading brewer of world-class beer. Founded in 1984 by sixth-generation brewer Jim Koch, the Company has won more than 500 international awards for its better-tasting beers. Samuel Adams Boston Lager(R) is the Company's flagship brand, celebrated worldwide for its high-quality ingredients and traditional brewing techniques. The result is a beer renowned by drinkers for its full flavor, balance, complexity, and consistent quality. For more information, visit the web-site at www.samadams.com or visit www.bostonbeer.com for financial information. Statements made in this press release that state the Company's or management's intentions, hopes, beliefs, expectations or predictions of the future are forward-looking statements. It is important to note that the Company's actual results could differ materially from those projected in such forward-looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company's SEC filings, including but not limited to the Company's report on Form 10-K for the year ended December 28, 2002 and for December 29, 2001. Copies of these documents may be obtained by contacting the Company or the SEC. Tuesday, April 15, 2003

THE BOSTON BEER COMPANY, INC. FINANCIAL RESULTS (IN THOUSANDS, EXCEPT PER SHARE DATA) OPERATING RESULTS: (unaudited) QUARTER ENDED MARCH 29, MARCH 30, 2003 2002 -------- -------- Barrels sold 270 275 Gross sales $ 50,123 $ 50,478 Less excise taxes 4,804 4,818 -------- -------- Net sales 45,319 45,660 Cost of goods sold 18,772 18,512 -------- -------- Gross profit 26,547 27,148 Advertising, promotional and selling expenses 23,310 21,685 General and administrative expenses 3,803 3,419 -------- -------- Total operating expenses 27,113 25,104 -------- -------- Operating (loss) income (566) 2,044 Interest income, net 394 199 Other income, net (8) (6) -------- -------- (Loss) income before income taxes (180) 2,237 Provision (benefit) for income taxes (71) 917 -------- -------- Net (loss) income $ (109) $ 1,320 ======== ======== Net (loss) income per share - basic $ (0.01) $ 0.08 ======== ======== Net (loss) income per share - diluted $ (0.01) $ 0.08 ======== ======== Weighted average number of common shares - basic 15,734 16,352 ======== ======== Weighted average number of common shares - diluted 15,991 16,695 ======== ======== COPIES OF THE BOSTON BEER COMPANY'S PRESS RELEASES, INCLUDING QUARTERLY FINANCIAL RESULTS, ARE AVAILABLE ON THE INTERNET AT WWW.SAMADAMS.COM CONFERENCE CALL BEGINS AT 4:00 P.M. (ET) DIAL IN # (630) 395-0040 PASSWORD: BOSTON Contact: Kara Rappaport (617) 368-5108

CONSOLIDATED BALANCE SHEETS: (unaudited) MARCH 29, DECEMBER 28, 2003 2002 ------------ ------------ Assets Current Assets: Cash and cash equivalents $ 11,608 $ 20,608 Short-term investments 35,187 32,001 Accounts receivable, net of allowance for doubtful accounts of $687 and $689 as of March 29, 2003 and December 28, 2002, respectively 17,986 17,830 Inventories 10,741 8,342 Prepaid expenses 1,305 1,284 Deferred income taxes 1,959 1,959 Other current assets 1,484 1,513 ------------ ------------ Total current assets 80,270 83,537 Property, plant and equipment, net 19,650 20,202 Other assets 1,472 1,690 Goodwill 1,377 1,377 ------------ ------------ Total assets $ 102,769 $ 106,806 ============ ============ Liabilities and Stockholders' Equity Current Liabilities: Accounts payable $ 11,914 $ 8,997 Accrued expenses 13,570 15,874 ------------ ------------ Total current liabilities 25,484 24,871 Deferred income taxes 2,406 2,406 Other long-term liabilities 697 697 Commitments and Contingencies Stockholders' Equity Class A Common Stock, $.01 par value; 22,700,000 shares authorized; 16,744,604 and 16,674,556 issued as of March 29, 2003 and December 28, 2002, respectively 167 166 Class B Common Stock, $.01 par value; 4,200,000 shares authorized; 4,107,355 issued and outstanding 41 41 Additional paid-in capital 59,893 59,144 Unearned compensation (334) (189) Other comprehensive income 268 419 Retained earnings 64,091 64,200 Treasury stock, at cost 5,377,067 and 5,011,947 shares as of March 29, 2003 and December 28, 2002, respectively (49,944) (44,949) ------------ ------------ Total stockholders' equity 74,182 78,832 ------------ ------------ Total liabilities and stockholders' equity $ 102,769 $ 106,806 ============ ============

CONSOLIDATED STATEMENTS OF CASH FLOWS: (unaudited) QUARTER ENDED ----------------------- MARCH 29, MARCH 30, 2003 2002 -------- -------- CASH FLOWS FROM OPERATING ACTIVITIES: Net (loss) income $ (109) $ 1,320 Adjustments to reconcile net income to net cash from operating activities: Depreciation and amortization 1,383 1,373 Loss (gain) on disposal of fixed assets -- (110) Stock option compensation expense 22 25 Changes in assets and liabilities: Accounts receivable (156) (786) Inventories (2,399) (858) Prepaid expenses (21) 192 Other current assets 98 84 Other assets -- 37 Accounts payable 2,917 (2,109) Accrued expenses (2,304) (1,503) Other long-term liabilities 132 (80) -------- -------- Net cash used in operating activities (437) (2,415) -------- -------- CASH FLOWS FROM INVESTING ACTIVITIES: Purchases of property, plant and equipment (595) (570) Proceeds on disposal of fixed assets -- 180 Maturities of held-to-maturity investments -- 2,028 Purchases of available-for-sale securities (3,337) (5,000) Purchases of held-to-maturity securities -- (8,973) -------- -------- Net cash used in investing activities (3,932) (12,335) -------- -------- CASH FLOWS FROM FINANCING ACTIVITIES: Purchase of treasury stock (4,995) -- Proceeds from exercise of stock options 320 119 Net proceeds from the sale of Investment Shares 44 25 -------- -------- Net cash (used in) provided by financing activities (4,631) 144 -------- -------- Change in cash and cash equivalents (9,000) (14,606) Cash and cash equivalents at beginning of period 20,608 45,838 -------- -------- Cash and cash equivalents at end of period $ 11,608 $ 31,232 ======== ======== Supplemental disclosure of cash flow information: Interest paid $ -- $ -- ======== ======== Taxes paid $ 1,073 $ 845 ======== ========