SEC 873 Potential persons who are to respond to the (10/2000) collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number. ============================= OMB APPROVAL ============================= ============================= OMB Number: 3235-0060 ============================= ============================= Expires: March 31, 2003 ============================= ============================= Estimated average burden hours per response: 1.25 ============================= UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest reported) June 12, 2002 The Boston Beer Company, Inc. (Exact name of registrant as specified in its chapter) Massachusetts 01-14092 04-328-4048 (State or other jurisdiction (Commission (IRS Employer of incorporation File Number) Identification No.) 75 Arlington Street, Boston, MA 02116 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code (617) 368-5000 ---------------------------------------------------------- (Former name or former address, if changed since last report) GENERAL INSTRUCTIONS INFORMATION TO BE INCLUDED IN THE REPORT Item 1. Changes in Control of Registrant. None. Item 2. Acquisition or Disposition of Assets. None. Item 3. Bankruptcy or Receivership. None. Item 4. Changes in Registrant's Certifying Accountant. None. Item 5. Other Events and Regulation FD Disclosure. As of October 23, 2000, the SEC adopted a new rule concerning insider trading. Rule 10b5-1 provides an affirmative defense to insider trading liability if a person established a plan to trade securities prior to that person coming into possession of material non-public information. The officers of the Registrant listed below have each entered into individual sales plans complying with Rule 10b5-1 for trading in shares of the Registrant's common stock. C. James Koch, Chairman Martin F. Roper, President and C.E.O. Jeffrey D. White, Chief Operations Officer Robert H. Hall, Vice President of Brand Development Each of the individualized sales plans is separate and distinct and sales under the plans will not be coordinated or aggregated. Under the respective sales plans, certain specified amounts of shares will be sold for the purposes of liquidity and investment diversification based on specified trading prices up to the aggregate amount of 292,634 shares for the officers as a group. Item 6. Resignations of Registrant's Directors. None. Item 7. Financial Statements and Exhibits. None. Item 8. Change in Fiscal Year. None. Item 9. Regulation FD Disclosure. None. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. The Boston Beer Company, Inc. (Registrant) /s/ Martin F. Roper Date: June 12, 2002 (Signature)* Martin F. Roper, President and C.E.O. *Print name and title of the signing officer under his signature.