Registration Number 333-


                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      under
                           THE SECURITIES ACT OF 1933

                          THE BOSTON BEER COMPANY, INC.
               (Exact name of issuer as specified in its charter)

                            Massachusetts 04-3284048
          (State of Incorporation) (IRS Employer Identification Number)

         75 Arlington Street, Boston, Massachusetts 02116 (617) 482-1332
          (Address and telephone number of Principal Executive Offices)

                          THE BOSTON BEER COMPANY, INC.

                         EMPLOYEE EQUITY INCENTIVE PLAN
                            (Full title of the Plan)

                        Frederick H. Grein, Jr., Esquire
                           Hutchins, Wheeler & Dittmar
                           A Professional Corporation
                               101 Federal Street
                           Boston, Massachusetts 02110
                                 (617) 951-6600

              (Name, address and telephone number of agent service)




                         CALCULATION OF REGISTRATION FEE



                                                               Proposed
            Title of                                           Maximum               Proposed
           Securities                     Amount               Offering               Maximum             Amount of
              to be                       to be                 Price                Aggregate          Registration
           Registered                 Registered(1)           Per Share           Offering Price             Fee
                                                                                             
Class A Common Stock,
$.01 par value                          1,000,000              $8.53125             $8,531,250            $2,371.69

- ------------------------------
(1) Also registered hereunder are such additional number of shares of Common Stock, presently indeterminable, as may be necessary to satisfy the antidilution provisions of the Plan to which this Registration Statement relates. (2) All such shares are issuable upon exercise of outstanding options with fixed exercise prices. Pursuant to Rule 457(h), the aggregate offering price and the fee have been computed upon the basis of the price at which the options may be exercised. (3) None of such shares are subject to outstanding options. The exercise price of such options shall be determined at the time of the grant. Accordingly, pursuant to Rule 457(c) and (h), the price of $8.53125 per share, which is the average of the high and low sale prices reported on the National Association of Securities Dealers Automated Quotation System on December 2, 1998, is set forth solely for purposes of calculating the filing fee. - 2 - NOTE This Registration Statement is being filed solely for the purpose of registering 1,000,000 additional shares of Class A Common Stock of The Boston Beer Company, Inc. issuable pursuant to The Boston Beer Company, Inc. Employee Equity Incentive Plan (the "Equity Incentive Plan") originally adopted in 1995. The total number of shares issuable under the Equity Incentive Plan is 2,687,500, of which 1,687,500 shares were previously registered on Form S-8 (Reg. No. 333-01798). Pursuant to Instruction E to Form S-8, the contents of the Registration Statement on Form S-8 (Registration No. 333-01798) is herein incorporated by reference. Item 8. Exhibits. Number Description 4.1 The Boston Beer Company, Inc. Employee Equity Incentive Plan. (Filed as Exhibit 10.2 to the Registrant's Registration Statement on Form S-1, File No. 33-96162, and herein incorporated by reference.) 4.2 First Amendment of Equity Incentive Plan, as amended on February 23, 1996, and further amended on December 19, 1997. 5.1 Opinion of Hutchins, Wheeler & Dittmar, A Professional Corporation, as to legality of shares being registered. 23.1 Consent of Hutchins, Wheeler & Dittmar, A Professional Corporation (included in Exhibit 5.1). 23.2 Consents of Independent Accountants - included in Registration Statement under heading "Consent of Independent Accountants". - 3 - SIGNATURES Pursuant to the requirements of the Securities Act of 1933, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in Boston, Massachusetts on December 8, 1998 THE BOSTON BEER COMPANY, INC. By:/s/ C. James Koch Name: C. James Koch Title: President Pursuant to the requirements of the Securities Act of 1933, this Registration Statement has been signed by the following persons in the capacities and on the dates indicated. Title Date /s/ C. James Koch President, Chief December 8, 1998 C. James Koch Executive Officer, Clerk and Director (principal executive officer) /s/ Alfred W. Rossow, Jr. Executive Vice President, December 8, 1998 Alfred W. Rossow, Jr. Treasurer, Chief Financial Officer and Director (principal financial and accounting officer) /s/ Rhonda L. Kallman Director December 8, 1998 Rhonda L. Kallman - 4 - /s/ Charles Joseph Koch Director December 8, 1998 Charles Joseph Koch /s/ Pearson C. Cummin, III Director December 8, 1998 Pearson C. Cummin, III /s/ James C. Kautz Director December 8, 1998 James C. Kautz /s/ John B. Wing Director December 8, 1998 John B. Wing /s/ Robert N. Hiatt Director December 8, 1998 Robert N. Hiatt - 5 - EXHIBIT INDEX Number Description 4.1 The Boston Beer Company, Inc. Employee Equity Incentive Plan. (Filed as Exhibit 10.2 to the Registrant's Registration Statement on Form S-1, File No. 33-96162, and herein incorporated by reference.) 4.2 First Amendment of Equity Incentive Plan, as amended on February 23, 1996, and further amended on December 19, 1997. 5.1 Opinion of Hutchins, Wheeler & Dittmar, A Professional Corporation, as to legality of shares being registered. 23.1 Consent of Hutchins, Wheeler & Dittmar, A Professional Corporation (included in Exhibit 5.1). 23.2 Consents of Independent Accountants - included in Registration Statement under heading "Consent of Independent Accountants". - 6 - CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS We consent to the incorporation by reference in this Registration Statement of The Boston Beer Company, Inc. on Form S-8 of our report dated February 13, 1998, on our audits of the consolidated financial statements of The Boston Beer Company, Inc. as of December 27, 1997 and December 28, 1996, and for each of the three years in the period ended December 27, 1997, which report is included in the Form 10-K of The Boston Beer Company, Inc. for the year ended December 27, 1997. /s/Pricewaterhouse Coopers LLP Pricewaterhouse Coopers LLP Boston, Massachusetts December 7, 1998 326719-1 - 7 -



                                                            December 8, 1998



The Boston Beer Company, Inc.
75 Arlington Street
Boston, MA 02116

Ladies and Gentlemen:

        We are  counsel  to The  Boston  Beer  Company,  Inc.,  a  Massachusetts
Corporation  (the  "Company"),  and as such  counsel  we are  familiar  with the
corporate  proceedings  taken in  connection  with the adoption of the Company's
1995 Employee Equity Incentive Plan, (the "Plan"). We are also familiar with the
Registration  Statement  on Form  S-8 to  which a copy of this  opinion  will be
attached as an Exhibit.

        As such counsel,  we have examined the corporate records of the Company,
including  its  Articles of  Organization,  By-laws,  Minutes of Meetings of its
Board of Directors and  Stockholders  and such other documents as we have deemed
necessary as a basis for the opinions herein expressed.

        Based   upon  the   foregoing,   and   having   regard  for  such  legal
considerations as we deem relevant, we are of the opinion that:

        1.      The Company is duly  organized  and validly  existing  under the
                laws of the Commonwealth of Massachusetts.

        2.      The Company has duly reserved  2,687,500 shares of common stock,
                $.01 par value, per share, for issuance under the Plan.

        3.      The shares of common  stock  issuable  pursuant to the Plan have
                been duly  authorized  and, when issued in  accordance  with the
                terms of the Plan,  such  shares will be validly  issued,  fully
                paid and  non-assessable  shares of capital stock of the Company
                to which no personal liability will attach.


                                                     




The Boston Beer Company, Inc.
December 7, 1998
Page 2



        We hereby  consent  to the  filing of this  opinion as an Exhibit to the
Registration  Statement on Form S-8 and to the reference to us under the caption
"Interests of Named Experts and Counsel" in the Registration Statement.

                                       Very truly yours,

                                       /s/Hutchins, Wheeler & Dittmar

                                       Hutchins, Wheeler & Dittmar
                                       A Professional Corporation


FHG:GAP:367120-1
Enclosures


                                      - 2 -