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Boston Beer Reports Record Third Quarter Volume, Revenue and Earnings

BOSTON, Nov. 7 /PRNewswire-FirstCall/ -- The Boston Beer Company, Inc. (NYSE: SAM) achieved third quarter earnings per diluted share of $0.41, a 41% increase over the third quarter 2005. The Company posted third quarter net revenue of $75.9 million, an increase of 20.0% over the same period last year. The net revenue increase in the third quarter was primarily driven by an 18.9% core shipment volume increase. For the nine months ended September 30, 2006, the Company's earnings per diluted share were $1.10, an increase of $0.19 over 2005. Net revenue increased by 22.2% to $212.1 million during the first nine months of 2006 as compared to the same period 2005.

Distributor sales of the Boston Beer brands to retail (depletions) increased approximately 15.0% from the third quarter 2005. Jim Koch, Chairman and Founder of the Company, said, "2006 has been an exciting year for Samuel Adams and the Craft beer category. Samuel Adams is the leading brand in the Craft beer category, which we believe is the fastest growing beer category in the United States. The third quarter 2006 was another quarter of double-digit depletions growth for the Company. I believe that our current 'Take Pride in Your Beer' advertising campaign speaks to beer drinkers about the history, authenticity and the quality of the Samuel Adams brand and the unique beers that we brew. I am delighted to find more beer drinkers developing a passion similar to mine for great beer. The continued growth of the Craft category suggests to us that consumers continue to trade up to more full-flavored, richer-tasting beers, and this trend is helped by beer retailers and wholesalers allocating more time and space to the fast growing and profitable Craft category."

Martin Roper, Boston Beer President and CEO, said, "Our depletion growth is strong at approximately 17.0% for the first nine months of this year over the same period last year. We continue to invest in the Samuel Adams brand as appropriate in order to grow the brand along with maintaining our leading position within the growing Craft beer category. Samuel Adams Boston Lager, Sam Adams Light, Samuel Adams Seasonals and Samuel Adams Brewmaster's Collection all showed depletions increases during the first nine months of 2006 over the same period 2005, and growth of the entire Samuel Adams family accelerated slightly in the third quarter 2006. Our Twisted Tea brand growth slowed in the third quarter. Our overall pricing remains healthy, as we have been able to maintain the pricing increases taken in early 2006."

Bill Urich, Boston Beer CFO, added, "Our gross margin for the third quarter 2006 decreased to 57.3% from 59.1% in the third quarter last year, due primarily to increases in packaging materials costs, production costs, utility costs and higher supply chain costs caused by the growth in demand for our beers. Additionally, we have experienced higher production and excise tax costs related to Twisted Tea, which are due to changes in federal formulation requirements and regulatory changes in certain states. While we have recently seen some slight decreases in fuel costs, most of these various cost pressures are expected to continue through the remainder of 2006."

Mr. Roper, commenting on the full year prospects, said, "Given the current volume trends, we anticipate that 2006 could be a record depletions volume year for the Company, as we project that we will end the year with approximately 15.0% to 17.0% depletions volume growth. However, there is no guarantee that the volume trends will continue in the fourth quarter or in the future. We expect that we will meet our previously communicated 2006 earnings goals, despite the significant cost pressures, the cost of our increased brand support, and the costs associated with our continued evaluation of additional investments in brewery ownership, including the viability of brewery construction in New England. In August, we entered into a purchase and sale agreement for land in Massachusetts as a potential site, and we are in the process of evaluating the costs associated with developing that site. We continue to evaluate our investment in our brands and long term security of supply options, which include brewery ownership and other production capacity alternatives."

3rd Quarter Results

For the 13-week period ended September 30, 2006, the Company recorded net revenue of $75.9 million, a 20.0% increase over the same period in 2005. Net revenue per barrel for core products increased by 0.4%, primarily due to price increases maintained from the first quarter, offset partially by an increase in returns of some specialty product, as well as an increase in state excise tax related to Twisted Tea(R), and a slight shift in the package mix from cases to kegs.

Distributor sales of the Boston Beer brands to retail (depletions) totaled approximately 0.4 million barrels, an approximate 15.0% increase from the third quarter 2005. This increase was primarily the result of volume increases in Samuel Adams(R) Seasonals, Samuel Adams(R) Brewmaster's Collection and Samuel Adams Boston Lager(R). The Company posted double-digit percentage depletion increases on Samuel Adams(R) Brewmaster's Collection and Seasonal brands. While the Twisted Tea(R) volume growth slowed in the third quarter, it still posted an increase over the third quarter of 2005.

The Company believes inventories at wholesalers at the end of the third quarter were at appropriate levels.

The Company's recorded net income of $5.9 million or $0.41 per diluted share for the third quarter 2006 increased by $1.7 million or $0.12 per diluted share from the same period last year. The Company recorded stock-based compensation expense of $0.3 million, net of tax effect, or $0.02 per diluted share, in the third quarter of 2006 as a result of the adoption of SFAS No. 123R, Share-Based Payment (SFAS No. 123R). Stock-based compensation expense recorded in the same period in 2005 was insignificant. Gross margin for core products as a percent of net sales decreased to 57.4% from 59.2% in the third quarter of 2005. The decrease in gross margin was due primarily to increases in packaging materials costs, production costs, utility costs and higher supply chain costs caused by the growth in demand for the Company's beers. Additionally, the Company has experienced higher production and excise tax related to Twisted Tea(R), offset partially by the increase in core brand net revenue. Advertising, promotional and selling expenses for the quarter were up by $3.1 million compared to the same period last year. This increase was primarily a result of increases in freight costs driven by volume, sales force salary and benefit costs, local marketing and promotional costs, and stock compensation costs over the third quarter 2005. General and administrative expenses increased by $1.0 million compared to the same period last year, due to an increase in salary and benefit costs, stock compensation expense, and costs associated with the move of the Company's corporate office in the third quarter of 2006.

Year to Date Results

Core shipment volume for the nine month period ended September 30, 2006 was 1.2 million barrels, an 18.8% increase from the same period in the prior year.

Depletions increased by approximately 17.0% during the first nine months of 2006 compared to the same period last year. The 17.0% year to date growth is attributable to increases throughout the Samuel Adams(R) and Twisted Tea(R) brand families.

The Company's recorded net income of $15.7 million, or $1.10 per diluted share for the nine months ended September 30, 2006, increased by $2.4 million, or $0.19 per diluted share, as compared to the same period last year. The Company recorded stock-based compensation expense of $0.9 million, net of tax effect, or $0.06 per diluted share, for the nine months ended September 30, 2006 as a result of the adoption of SFAS No. 123R. Stock-based compensation expense recorded in the same period in 2005 was insignificant. Net revenue per barrel for core products increased by 2.3% during the period primarily because of price increases maintained from the first quarter 2006 and a shift in the product and package mix, offset partially by an increase in returns of a specialty product. Gross margin as a percent of net sales for core products decreased to 58.2% from 60.1% in the same period last year, principally due to increases in packaging materials costs, production costs, utility costs, and higher supply chain costs caused by the growth in demand for the Company's beers. Additionally, the Company has experienced increases in state excise tax related to Twisted Tea(R) and a shift in product mix, offset partially by the increase in net revenue. Advertising, promotional and selling expenses for the nine months were up by $13.0 million, or 18.1%, compared to the same period last year, primarily due to increases in freight costs driven by volume, increases in sales force salary and benefit costs and stock compensation expense, promotional and advertising expense, point of sale expense, and package redesign expense. General and administrative expenses increased by $3.3 million compared to the same period last year, due to increases in salary and benefit costs, stock compensation expense, consulting expense, insurance expense and costs associated with the move of the Company's corporate office in the third quarter of 2006.

Other matters

Shipments and orders in-hand suggest that core shipments for the fourth quarter 2006 could be up between 6.0% and 10.0% as compared to the same period in 2005, which was up approximately 14.0% over the fourth quarter 2004. Full year 2006 shipments are expected to be up between 15.0% and 17.0% over full year 2005. Actual shipments may differ, however, and no inferences should be drawn with respect to shipments in future periods. October year-to-date depletions are estimated to be up approximately 17.0% over 2005.

Based on current known information, the Company expects full year 2006 gross margin will be down approximately 2.0% below full year 2005.

The Company now expects 2006 earnings per diluted share to be between $1.16 and $1.26, which includes the impact of stock compensation expense. This earnings range does not include any significant changes in currently expected levels of brand support or any impact for significant changes to the current supply chain strategy.

The Company estimates that its adoption of SFAS No. 123R and the effect of performance-based stock options will impact earnings per diluted share by between $0.07 and $0.11 in 2006, including a $0.06 per diluted share impact through the nine months ended September 30, 2006. The range will depend on the vesting of certain performance-based stock options. Stock compensation expense recognized for the full year 2005 using the intrinsic-value method prescribed in Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees, impacted diluted earnings per share for 2005 by $0.01.

The Company's ability to attain this earnings growth in 2006 is dependent on current trends continuing for volume, pricing and costs. The Company continues to pursue cost savings initiatives and pricing opportunities, and hopes to preserve its economics to allow for continued investment in support of its brands in order to increase both volume and earnings.

In April 2006, the Company received the anticipated notice from Miller Brewing Company terminating the Company's existing contract relationship with Miller Brewing Company, effective October 31, 2008; the termination is in accordance with the contract and the 2003 arbitration award. While the Company believes that there will be other contract capacity adequate to absorb its production requirements, there is no guarantee that the current economics can be maintained. Accordingly, as previously reported, the Company is assessing the viability of constructing a brewery in the Northeast. Mr. Roper commented, "We have identified a site in Freetown, Massachusetts on which we might be able to construct a brewery to serve our future brewing capacity needs. On August 10, 2006, we signed a purchase and sale agreement for the land; however we are able to terminate this agreement at any time, subject to possible forfeiture of some or all of our initial $300,000 deposit. We are working through an evaluation of this site as well as the required permit process, which we anticipate will be completed by the end of the year or early 2007. We continue our discussions with engineering companies, local municipalities and state officials as we attempt to assess the viability of this site. We have revised upward our capacity needs in New England based on healthy Craft category growth, our own growth trends, and higher freight costs, and are now exploring production capacity in excess of 1.0 million barrels of Samuel Adams brand products and Twisted Tea. After further considering our estimated capacity needs, along with more detailed site construction estimates, it now appears that construction of the facility and all equipment costs could be between $130 million and $170 million. In addition, the land acquisition costs, other site specific costs and other startup costs could be between $25 million and $40 million. The cost of the project will ultimately depend on the final specifications, including, but not limited to, initial capacity and capabilities, expansion potential and site specific costs. We are evaluating this potential investment in brewery ownership along with other supply strategies to determine which investments are appropriate for the Company, given the growth of the Craft beer category and known and unknown risks in supply chain alternatives."

Mr. Urich added, "We are also evaluating financing options for the potential new brewery investment and are confident that we will be able to secure financing sources sufficient to meet our requirements."

The Company currently estimates total capital expenditures in 2006 to be between $7.0 and $10.0 million, exclusive of investments made in support of a possible new brewery. This estimate could change significantly based on the ultimate outcome of the Company's evaluation of its long-term production strategy.

During the three months ended September 30, 2006, the Company repurchased less than 1,000 shares of its Class A Common Stock. Through November 6, 2006, the Company has repurchased a cumulative total of approximately 7.8 million shares of its Class A Common Stock for an aggregate purchase price of $92.6 million, and had $7.4 million remaining on the $100.0 million share buyback expenditure limit set by the Board of Directors. As of November 6, 2006, the Company had 9.9 million shares of Class A Common Stock and 4.1 million shares of Class B Common Stock outstanding.

The Boston Beer Company is America's leading brewer of handcrafted, full-flavored beers. Founder and Brewer, Jim Koch, brews Samuel Adams(R) beers using the time-honored, traditional four-vessel brewing process, and the world's finest all-natural ingredients. With over 18 distinctive, award-winning styles of beer, Samuel Adams offers discerning beer drinkers a variety of brews. The brewery has won more awards in international beer-tasting competitions in the last five years than any other brewery in the world. Samuel Adams Brewery is an independent brewery and has half of a percent of the domestic beer market. Forbes magazine named The Boston Beer Company to its annual list of America's 200 Best Small Companies in 2006. The Company's flagship brand, Samuel Adams Boston Lager(R), is brewed using the same recipe and processes that Jim Koch's great-great grandfather used in the mid 1800s. The result is a beer renowned by drinkers for its full flavor, balance, complexity, and consistent quality. For more information, visit http://www.samueladams.com or visit http://www.bostonbeer.com for financial information.

Statements made in this press release that state the Company's or management's intentions, hopes, beliefs, expectations or predictions of the future are forward-looking statements. It is important to note that the Company's actual results could differ materially from those projected in such forward-looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward- looking statements is contained from time to time in the Company's SEC filings, including, but not limited to, the Company's report on Form 10-K for the years ended December 31, 2005 and December 25, 2004. Copies of these documents may be found on the Company's website, http://www.bostonbeer.com or obtained by contacting the Company or the SEC.



                THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES
                              Financial Results
                    (In thousands, except per share data)

    Operating Results:
                                          (unaudited)         (unaudited)
                                       Three Months Ended  Nine Months Ended
                                      September September September September
                                       30, 2006  24, 2005  30, 2006  24, 2005


     Barrels sold                           432       359     1,196       992

     Revenue                            $83,864   $69,743  $234,237  $191,863
     Less excise taxes                    7,997     6,533    22,149    18,311
          Net revenue                    75,867    63,210   212,088   173,552
     Cost of goods sold                  32,397    25,838    88,888    69,416
          Gross profit                   43,470    37,372   123,200   104,136
     Operating expenses:
          Advertising, promotional
           and selling expenses          29,913    26,816    84,659    71,697
          General and administrative
           expenses                       5,374     4,353    15,681    12,372
               Total operating
                expenses                 35,287    31,169   100,340    84,069
     Operating income                     8,183     6,203    22,860    20,067
     Other income, net:
          Interest income, net              874       425     2,173     1,205
          Other income, net                 271       175       502       393
     Income before provision for
      income taxes                        9,328     6,803    25,535    21,665
     Provision for income taxes           3,420     2,616     9,820     8,372
          Net income                     $5,908    $4,187   $15,715   $13,293

     Net income per common share -
      basic                               $0.43     $0.30     $1.13     $0.94
     Net income per common share -
      diluted                             $0.41     $0.29     $1.10     $0.91

     Weighted-average number of common
      shares - basic                     13,865    14,070    13,880    14,201
     Weighted-average number of common
      shares - diluted                   14,351    14,437    14,330    14,580

Copies of The Boston Beer Company's press releases, including quarterly financial results, are available on the Internet at http://www.bostonbeer.com






    Consolidated Balance Sheets:
     (in thousands, except share data)(unaudited)

                                             September 30,   December 31,
                                                 2006            2005

     Assets
          Current Assets:
               Cash and cash
                equivalents                     $56,896        $41,516
               Short-term investments            18,629         22,425
               Accounts receivable, net of
                allowance for doubtful
                accounts of $220 and $116 as
                of September 30, 2006 and
                December 31, 2005,
                respectively                     18,887          9,534
               Inventories                       15,768         13,649
               Prepaid expenses and
                other assets                      2,750          1,236
               Deferred income taxes                829            829
                    Total current assets        113,759         89,189

          Property, plant and
           equipment, net                        30,707         26,525
          Other assets                            1,853          1,963
          Goodwill                                1,377          1,377
                    Total assets               $147,696       $119,054

     Liabilities and Stockholders'
      Equity
          Current Liabilities:
               Accounts payable                 $14,117        $11,378
               Accrued expenses                  25,108         17,361
                    Total current
                     liabilities                 39,225         28,739

          Deferred income taxes                   2,390          2,390
          Other liabilities                       3,268          1,946
                    Total liabilities            44,883         33,075

          Commitments and Contingencies

          Stockholders' Equity:
               Class A Common Stock, $.01 par
                value; 22,700,000 shares
                authorized; 9,901,168 and
                9,814,457 issued and
                outstanding as of September
                30, 2006 and December 31,
                2005, respectively                   99             98
               Class B Common Stock, $.01 par
                value; 4,200,000 shares
                authorized; 4,107,355 issued
                and outstanding                      41             41
               Additional paid-in capital        76,860         70,808
               Unearned compensation                  -           (353)
               Accumulated other
                comprehensive loss,
                net of tax                         (196)          (196)
               Retained earnings                 26,009         15,581
                    Total stockholders'
                     equity                     102,813         85,979
                    Total liabilities
                     and stockholders'
                     equity                    $147,696       $119,054



    Consolidated Statements of Cash Flows:
     (in thousands)
                                                      (unaudited)
                                                   Nine Months Ended
                                             September 30,  September 24,
                                                 2006            2005

     Cash flows provided by operating
      activities:
          Net income                            $15,715        $13,293
          Adjustments to reconcile net
           income to net cash provided
           by operating activities:
               Depreciation and amortization      3,601          3,198
               Gain on disposal of property,
                plant and equipment                 (14)            (6)
               Bad debt expense (recovery)          135           (148)
               Stock-based compensation
                expense                           1,409            108
               Deferred income taxes                  -            280
               Excess tax benefit from
                stock-based compensation
                arrangements                     (1,425)           853
                  Purchases of trading
                   securities                   (30,929)        (3,550)
                  Proceeds from sale of
                   trading securities            34,725          3,300
               Changes in operating assets
                and liabilities:
                  Accounts receivable            (9,488)        (1,464)
                  Inventories                    (2,120)           109
                  Prepaid expenses and
                   other assets                  (1,417)          (433)
                  Accounts payable                2,739          1,565
                  Accrued expenses                9,172          4,293
                  Other liabilities               1,322            (48)
                    Net cash provided by
                     operating activities        23,425         21,350

     Cash flows used in investing
      activities:
          Purchases of property, plant
           and equipment                         (7,704)       (10,950)
          Proceeds from disposal of
           property, plant and equipment             42             14
                    Net cash used in
                     investing activities        (7,662)       (10,936)

     Cash flows used in financing
      activities:
          Repurchase of Class A common stock     (5,288)       (10,854)
          Proceeds from exercise of
           stock options                          3,332          1,821
          Excess tax benefit from stock-based
           compensation arrangements              1,425              -
          Net proceeds from sale of
           investment shares                        148            221
                    Net cash used in
                     financing activities          (383)        (8,812)

     Change in cash and cash equivalents         15,380          1,602

     Cash and cash equivalents at
      beginning of year                          41,516         35,794

     Cash and cash equivalents at end
      of period                                 $56,896        $37,396

     Supplemental disclosure of cash
      flow information:
          Income taxes paid                      $5,231         $6,134

SOURCE The Boston Beer Company, Inc.

CONTACT:
Michelle Sullivan of the Boston Beer Company,
+1-617-368-5165