News Release Details

Boston Beer Reports Third Quarter Volume, Revenue and Earnings

October 28, 2003 at 2:33 PM EST

BOSTON, Oct 28, 2003 /PRNewswire-FirstCall via COMTEX/ -- The Boston Beer Company, Inc. (NYSE: SAM) today announced third quarter 2003 volume, revenue and earnings compared to the third quarter 2002.

3rd Quarter Results

Distributor sales of Boston Beer brands to retail (depletions) during the 2003 third quarter totaled 329,000 barrels; approximately a 1.5% increase from the same period in 2002. This marked the ninth consecutive quarter of growth in wholesaler depletions.

For the three month period ended September 27, 2003, Boston Beer recorded net revenue of $55.5 million, a 1.8% decrease from the 3rd quarter in 2002, due to a 0.8% decline in shipment volume coupled with a 1% decline in net revenue per barrel. The following chart compares reported shipment volume for the current period to the prior year.

    (in barrels)                    Q3-2003         Q3-2002          %Chg
    Total Boston Beer Brands        331,281         334,569          -1.0
    3rd Party Contract Brewing        1,758           1,211          45.2
    Total Company                   333,039         335,780          -0.8

The decrease in shipment volume is primarily related to a reduction in shipments in Sam Adams Light(R) which were higher during the third quarter 2002, as a result of the pipeline fill associated with the completion of the Sam Adams Light(R) product launch. While wholesaler sales to retailers (depletions) were up approximately 5,000 barrels, wholesaler inventories decreased approximately 8,300 barrels resulting in a decline in Boston Beer shipments to wholesalers of 3,300 barrels.

The 1% decline in net revenue per barrel was due to a shift in the package mix towards kegs from bottles as the selling price per equivalent barrel is higher for bottles than for kegs. This shift is primarily due to the higher shipment volume of Sam Adams Light(R) bottles during the third quarter 2002 product launch.

The Company earned $4.0 million in net income and $.28 per diluted share for the quarter versus net income of $362,000 and $.02 per diluted share for the same period last year. Gross margins as a percent of net revenue were 58.9% as compared to 58.3% in the prior year third quarter. Advertising, selling and promotion expenses decreased by $7.1 million or 24.3% as compared to the prior year quarter, primarily due to the high level of support for the launch of Sam Adams Light(R) during the quarter ended September 28, 2002. General and administrative expenses for the quarter increased $951,000 compared to the third quarter of 2002, primarily due to legal fees and related expenses incurred during the third quarter 2003 in connection with the arbitration proceedings with Miller Brewing Company.

Year to Date Results

Year to date Boston Beer Brand distributor sales to retail (depletions) totaled 902,000 barrels, a 2.0% increase from the same period in 2002.

For the nine month period ended September 27, 2003, Boston Beer recorded net revenue of $157.2 million, a 2.4% decrease from the same period in 2002, primarily due to a 3.1% decline in shipment volume. The following chart compares reported sales volume for the current nine months to the same period last year.


    Barrels                        YTD-2003        YTD-2002          %Chg
    Total Boston Beer Brands        927,731         958,738          -3.2
    3rd Party Contract Brewing        5,581           4,645          20.2
    Total Company                   933,312         963,383          -3.1

Wholesaler sales to retailers (depletions) were up approximately 18,000 barrels, while wholesaler inventory build was approximately 49,000 barrels less in this period versus the prior year, resulting in a decline in Boston Beer shipments to wholesalers of 31,000 barrels. Net revenue per barrel increased during the nine months due to price increases.

The Company earned $6.9 million in net income or $.46 per diluted share for the nine months versus net income of $6.5 million and $.39 per diluted share for the same period last year. Gross margins as a percent of net revenue were up slightly to 59.5% as compared to 59.4% in the same period in the prior year. Advertising, promotional and selling expenses decreased by $4.1 million or 5.4%, primarily due to the high level of support for the launch of Sam Adams Light(R) during the nine months ended September 28, 2002. The increase in general and administrative expenses from the prior year was primarily due to legal fees and related expenses incurred during the nine months ended September 27, 2003 in connection with the arbitration proceedings with Miller Brewing Company.

The Company's effective tax rate was 37.8% for the nine months ended September 27, 2003, down from 41.2% during the same period 2002. The decline is due to shifting a significant portion of the Company's investments from taxable to tax-exempt instruments and restructuring the Company's corporate legal entities.

Shipments and orders in-hand suggest that core business shipments for October and November 2003 will be down approximately 8% as compared to the same period 2002. Actual shipments for the fourth quarter may differ, however, and no inferences should be drawn with respect to shipments in future periods.

Jim Koch, Chairman of The Boston Beer Company, said, "We are encouraged with the positive trends in Samuel Adams Boston Lager and our Seasonal Brands, with the current quarter up slightly, which is a significant change from the downward trends experienced in the first half of 2003. The current TV advertising appears to be having a positive impact on consumer pull. We believe that our strategy to focus on total family growth, through continued investment behind the Samuel Adams Brand Family, is correct. We are also working on developing the optimal advertising program for Sam Adams Light. There remains continued opportunity for Sam Adams Light growth, and we are committed to investing behind proven campaigns to drive that growth."

William Urich, the Company's Chief Financial Officer commented on the Company's security of production supply, "We are confident in our ability to maintain adequate sources of supply in the long-term. We expect a decision by the arbitrators regarding the pending dispute with Miller Brewing Company sometime during the fourth quarter 2003. The outcome of this arbitration may impact fourth quarter earnings, as well as capital expenditures and operating costs ongoing in securing future reliable capacity. The exact economic details will not be known until the decision is received and its implications are analyzed. We currently expect to achieve our previous earnings guidance of double digit earnings growth over the $.62 earned in 2001."

During the three and nine months ended September 27, 2003, the Company repurchased 781,000 and 2.1 million shares, respectively, of its Class A Common Stock for an aggregate purchase price of $11.9 and $29.2 million, respectively. In August 2003, the Company's Board of Directors increased the aggregate expenditure limitation on the Company's Class A Common Stock from $70.0 million to $80.0 million. As of October 23, 2003, the Company had $5.3 million remaining on the authorized share buyback expenditure limit. Since the beginning of the share repurchase program, the Company has repurchased a total of approximately 7.1 million shares of its Class A Common Stock for an aggregate purchase price of $74.7 million through October 23, 2003. As of October 23, 2003, the Company has 9.7 million shares of Class A Common Stock outstanding and 4.1 million shares of Class B Common Stock outstanding.

The Boston Beer Company is America's leading brewer of world-class beer. Founded in 1984 by sixth-generation brewer Jim Koch, the Company has won more than 500 international awards for its better-tasting beers. Samuel Adams Boston Lager(R) is the Company's flagship brand, celebrated worldwide for its high-quality ingredients and traditional brewing techniques. The result is a beer renowned by drinkers for its full flavor, balance, complexity, and consistent quality. For more information, visit the web-site at www.samadams.com or visit www.bostonbeer.com for financial information.

Statements made in this press release that state the Company's or management's intentions, hopes, beliefs, expectations or predictions of the future are forward-looking statements. It is important to note that the Company's actual results could differ materially from those projected in such forward-looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward- looking statements is contained from time to time in the Company's SEC filings, including but not limited to the Company's report on Form 10-K for the year ended December 28, 2002 and for December 29, 2001. Copies of these documents may be found on the Company's website, www.bostonbeer.com, or be obtained by contacting the Company or the SEC.


                          THE BOSTON BEER COMPANY, INC.
                                Financial Results
                      (In thousands, except per share data)

    Operating Results:
                                           (unaudited)        (unaudited)
                                          Quarter Ended      9 Months Ended
                                       Sept. 27  Sept. 28  Sept. 27  Sept. 28
                                           2003      2002      2003      2002

      Barrels sold                           333      336       933       964

      Gross revenue                      $61,584  $62,602  $173,868  $178,298
      Less excise taxes                    6,039    6,043    16,684    17,207
      Net revenue                         55,545   56,559   157,184   161,091
      Cost of goods sold                  22,853   23,569    63,590    65,450
      Gross profit                        32,692   32,990    93,594    95,641
      Advertising, promotional and
       selling expenses                   22,239   29,366    71,555    75,643
      General and administrative
       expenses                            4,348    3,397    11,820    10,745
      Total operating expenses            26,587   32,763    83,375    86,388
      Operating income                     6,105      227    10,219     9,253
      Interest income, net                   287      334       941       731
      Other income (expenses), net             3       13        (1)    1,039
      Income before income taxes           6,395      574    11,159    11,023
      Provision for income taxes           2,407      212     4,218     4,539
      Net income                          $3,988     $362    $6,941    $6,484

      Net income per share - basic         $0.28    $0.02     $0.46     $0.40
      Net income per share - diluted       $0.28    $0.02     $0.46     $0.39

      Weighted average number of common
       shares - basic                     14,183   15,878    15,001    16,196
      Weighted average number of common
       shares - diluted                   14,465   16,175    15,254    16,520


   Copies of The Boston Beer Company's press releases, including quarterly
    financial results, are available on the Internet at www.bostonbeer.com

  Live, October 28, 2003 at 4pm, listen-only broadcast of conference call at
                             www.bostonbeer.com.
      Instant Replay available after the conference call at 1-402-998-0952.



    Consolidated Balance Sheets:
                                                         (unaudited)
                                               September 27,      December 28,
                                                    2003              2002

      Assets
           Current Assets:
                Cash and cash equivalents          $19,626            $20,608
                Short-term investments              15,131             32,001
                Accounts receivable, net of
                 allowance for doubtful accounts
                 of $524 and $689 as of September
                 27, 2003 and December 28, 2002,
                 respectively                       14,528             17,830
                Inventories                         11,248              8,342
                Prepaid expenses                     1,016              1,284
                Deferred income taxes                1,461              1,959
                Other current assets                 1,950              1,513
                     Total current assets           64,960             83,537

           Property, plant and equipment, net       18,134             20,202
           Other assets                              2,495              1,690
           Goodwill                                  1,377              1,377
                     Total assets                  $86,966           $106,806

      Liabilities and Stockholders' Equity
           Current Liabilities:
                Accounts payable                    $9,603             $8,997
                Accrued expenses                    16,869             15,874
                     Total current liabilities      26,472             24,871

           Deferred income taxes                     2,143              2,406
           Other long-term liabilities                 668                697

           Commitments and Contingencies

           Stockholders' Equity
                Class A Common Stock, $.01 par value;
                  22,700,000 shares authorized;
                  16,808,907 and 16,674,556 issued
                  as of September 27, 2003 and
                  December 28, 2002, respectively      168                166
                Class B Common Stock, $.01 par value;
                  4,200,000 shares authorized;
                  4,107,355 issued and outstanding      41                 41
                Additional paid-in capital          60,658             59,144
                Unearned compensation                 (284)              (189)
                Other comprehensive income             147                419
                Retained earnings                   71,141             64,200
                Treasury stock, at cost
                  7,066,267 and 5,011,947 shares as
                  of September 27, 2003 and December
                  28, 2002, respectively           (74,188)           (44,949)
                     Total stockholders' equity     57,683             78,832
                     Total liabilities and
                      stockholders' equity         $86,966           $106,806



    Consolidated Statements of Cash Flows:
                                                     (unaudited)
                                                    9 Months Ended
                                           September 27,      September 28,
                                               2003               2002

      Cash flows from operating activities:
           Net income                               $6,941             $6,484
           Adjustments to reconcile net income
            to net cash from operating activities:
                Depreciation and amortization        4,232              4,497
                Loss on disposal of fixed assets        30                206
                Bad debt expense                       (39)               116
                Realized gain on sale of marketable
                 equity security                      (128)               (21)
                Stock option compensation expense       65                 64
           Changes in assets and liabilities:
                Accounts receivable                  3,344               (699)
                Inventories                         (2,906)            (2,343)
                Prepaid expenses                       268                 38
                Other current assets                  (704)              (623)
                Deferred taxes                         234                380
                Other assets                        (1,411)              (942)
                Accounts payable                       606              2,311
                Accrued expenses                     1,392              2,413
                Other long-term liabilities            (29)              (286)
                  Net cash provided by operating
                   activities                       11,895             11,595

      Cash flows from investing activities:
           Purchases of property, plant and
            equipment                               (1,504)            (1,663)
           Proceeds on disposal of fixed assets         32                202
           Purchases of available-for-sale
            securities                              (3,685)           (36,130)
           Purchases of held-to-maturity
            securities                                   -             (9,027)
           Proceeds from the sale of available-
            for-sale securities                     20,410             16,080
                  Net cash provided by (used in)
                   investing activities             15,253            (30,538)

      Cash flows from financing activities:
           Purchase of treasury stock              (29,239)            (9,877)
           Proceeds from exercise of stock
            options                                    943                304
           Net proceeds from the sale of
            Investment Shares                          166                 84
                  Net cash used in financing
                   activities                      (28,130)            (9,489)

      Change in cash and cash equivalents             (982)           (28,432)

      Cash and cash equivalents at beginning
       of period                                   $20,608             45,838

      Cash and cash equivalents at end
       of period                                   $19,626            $17,406

      Supplemental disclosure of cash flow information:
           Taxes paid                               $3,339             $3,773

SOURCE The Boston Beer Company, Inc.

Kara Rappaport of The Boston Beer Company, Inc., +1-617-368-5108