BOSTON , Sept. 8, 2021 /PRNewswire/ -- Since The Boston Beer Company, Inc.'s (the "Company's") last guidance update for fiscal year 2021 financial performance, the market for hard seltzer products has continued to experience decelerating growth trends.
Nordic-Inspired Sparkling Refresher Hits Shelves Nationwide This November in Two Styles BOSTON, Sept. 8, 2021 /PRNewswire/ -- The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland , the "Long Drink." Bevy Long
BOSTON, Aug. 10, 2021 /PRNewswire/ -- The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's world-class innovation and expertise in alcoholic beverages with one of PepsiCo's most
This long-term, strategic partnership will initially bring the Sauza tequila brand further into the US RTD category and Truly Hard Seltzer into bottled spirits BOSTON and CHICAGO , July 15, 2021 /PRNewswire/ -- Beam Suntory and The Boston Beer Company have formed a long-term, strategic partnership
BOSTON, May 14, 2021 /PRNewswire/ -- The Boston Beer Company today announced that it is establishing a subsidiary to serve as a dedicated research and innovation hub in Canada focused on non-alcoholic cannabis beverages. Boston Beer, the maker of recognized alcohol brands such as Samuel Adams and